Moser Baer has launched India's first credit-card shaped USB flash drive called Moser Baer Zap. The pocket flash drive is akin to a credit card and fits easily in wallets, card holders, files and folders owing to its ultra-slim size and shape. During pilot tests, it has been proved to be very convenient and useful to carry and store.

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According to Deepak Shetty, Sr. Vice President, Domestic Sales & Marketing, Moser Baer, "Most of the players in the flash memory segment have been experimenting with sizes and shapes. We have noted that an interesting shape may sometimes be inconvenient to the users when it is not traceable and gets lost easily. This holds quite true for the users who are always on-the go and need pen drives almost on a daily basis. Moser Baer Zap not only scores high on the convenience factor but also on the technology, making it a perfect offering in the 2 GB- above pen drive segment. It is a boon for the forgetful users saving them a lot of trouble."

The credit card shape lends credence and significance to the flash drive making people little more cautious and careful in using and keeping it safely. After all, data is as important as any other valuable matter.

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OCZ Technology Group, Inc., a worldwide leading provider of high-performance solid-state drives (SSDs) for computing devices and systems, will showcase its innovative client and enterprise SSDs at this year’s CeBIT tradeshow in Hannover, Germany. OCZ’s latest products and technology demonstrations will be on display at the event in Hall 17, Booth D31.

With new cutting-edge technology in the client space, OCZ will display the upcoming Vertex 4 SSD Series based on the SATA 6Gbps Indilinx Everest 2 platform, revealing industry-leading performance and superior data management for all file types and sizes. OCZ will also address the growing demand for cloud computing in the enterprise space with the Z-Drive R4 CloudServ™ PCI Express SSDs, which provide OEMs and data centers with a robust feature-set, incredible bandwidth, and higher new capacities within a single streamlined solution. To demonstrate the total solution for enterprise clients, the Z-Drive R4 will accompany a live demo of the SANRAD VXL Storage Accelerator software and its innovative use of flash which transforms VMware® and Citrix® Xen environments and eliminates the need for costly tier-1 SANs in application virtualization and virtual desktop infrastructure (VDI).

OCZ's leading-edge storage solutions address the performance, reliability, and endurance needs for integration into everything from enthusiast desktops and notebooks to major storage appliances and servers for business in the global market. Join OCZ Technology at booth D31 to see the latest SSD products designed to optimize productivity and throughput and address all storage challenges head-on.

 

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PNY, a global storage, upgrade and graphics solution manufacturer for both consumers and professionals, today introduced its new Professional SSD (solid state drive) range. Built for enthusiasts, amateurs and professionals alike, the high-end drives are available in 120 GB, 240 GB and 480 GB capacities. Thanks to decades of experience manufacturing Flash memory and computer components, PNY has created its most advanced generation of SSDs yet.

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Jonathan Filleau, Consumer Product Marketing Manager EMEA, said: "PNY today added its fourth generation of SSDs to an already comprehensive range of upgrade and storage solutions. Consumers will be well aware of the experience and expertise at PNY's disposal when dealing with both Flash memory products and components, and should trust that when partnered with SandForce, we have manufactured a robust and reliable product."

The Professional SSD range takes full advantage of SandForce SF 2281/2 controllers and Intel memory. These controllers allow for maximum read speeds of up to 550 MB/s, write speeds of up to 520 MB/s and 60,000 I/O per second. The range provides an excellent solution for the consumer looking to improve their computer's performance. Used as boot device, the SSDs decrease start time, and provide a boost to game and application performance, whilst operating at cool temperatures ensuring efficiency and power even for laptop computers.

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Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced a reduction in price for its line of enterprise and government secure USB Flash drives, as well as new capacities for its DataTraveler® 4000 (DT4000) and DataTraveler Vault ― Privacy (DTVP) Managed and Unmanaged secure mobile storage solutions. A leader in memory solutions since 1987, Kingston® will exhibit at RSA Conference 2012 (booth 1059) to showcase the industry’s only secure USB family ranging from general-purpose business use to flexible, managed enterprise offerings, and to platforms for the most secure and rigid government standards.

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Corporate and customer data are the lifeline of any company − to be safeguarded at all times and handled cautiously. Data breach trends and recent studies, such as the Ponemon Institute’s 2011 report, The State of USB Security, indicate that data breaches continue to occur far more frequently than they should and unsecured USB Flash drives remain a leading culprit. Additionally, failure to protect data can expose a company to a host of negative consequences including non-compliance, fines, financial loss and lack of customer confidence and trust.

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greenliant_sata_nanadrive_ssd.jpgGreenliant Systems, a leader in energy-efficient, highly secure and reliable solid state storage products, has started mass production of its industrial grade SATA interface NANDrive solid state drives (SSDs). Operating at temperatures between -40 and +85 degrees Celsius, I-grade SATA NANDrive devices keep customer data safe while withstanding extreme environments.

The industrial grade SATA NANDrive is currently available in 2 GByte, 4 GByte and 8 GByte, with higher capacities planned. These products combine Greenliant’s internally developed NAND controller with single-level cell (SLC) NAND flash die for a fully integrated SSD in a multi-chip package. For applications requiring the endurance and speed of solid state storage in very small form factors, SATA NANDrive is one of the smallest SSDs at 14mm x 24mm x 1.95mm. Offered in a 145 ball grid array (BGA), 1mm ball pitch package for easy and firm mounting to a system motherboard, NANDrive is resistant to shock and vibration.

"The SATA NANDrive GLS85LS product family is backward compatible with the same pin-out across all capacities and temperature ranges — commercial and industrial — giving customers added flexibility when using solid state storage in their designs,” said Nobu Higuchi, vice president of application engineering and product marketing, Greenliant Systems. “Because NANDrive protects against frequent NAND flash changes, it is an ideal SSD for embedded applications that need long-term support, such as industrial single-board computers, robotics, automation and control, military and automotive."

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Intel Corporation and Micron Technology, Inc., today announced that the companies have entered into agreements to expand their NAND Flash memory joint venture relationship.

The agreements, which are designed to improve the flexibility and efficiency of the joint venture, include a NAND Flash supply agreement for Micron to supply NAND products to Intel and agreements for certain joint venture assets to be sold to Micron. Under terms of the agreement, Intel is selling its stake in two wafer factories in exchange for approximately $600 million—the approximate book value of Intel's share. Additionally, Intel will be receiving approximately half of the consideration in cash and the remaining amount will be deposited with Micron, which may be refunded or applied to Intel's future purchases under the NAND Flash supply agreement. The agreements also extend the companies' successful NAND Flash joint development program and expand it to include emerging memory technologies.

"Micron's joint venture NAND development efforts with Intel are a model of innovation, productivity and effectiveness," said Micron Chief Executive Officer Mark Durcan. "With IM Flash and its associated programs, our companies have become leaders in the NAND Flash arena. These new agreements build on that success."

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sandisk_inand_extreme_efd.jpgSandisk Corporation, a global leader in flash memory storage solutions, today announced it is working with key industry chipset vendors to help ensure a best-in-class user experience for mobile devices based on Microsoft Corp.'s upcoming Windows 8 operating system.

Companies such as Intel Corporation, Qualcomm Incorporated and Texas Instruments Incorporated (TI) are using SanDisk iNAND Extreme™ embedded flash memory with some of their top Windows 8 hardware development platforms. SanDisk is working with these companies to optimize its iNAND Extreme flash memory products with Windows 8-based tablet and mobile designs.

"SanDisk is known for its deep technical expertise and has strong relationships with all major mobile handset and tablet manufacturers, mobile chipset vendors, operating system developers and standardization bodies," said Dan Inbar, SanDisk senior vice president and general manager, OEM. "Because of the effort we make to continually drive innovation and foster stronger relationships with industry partners, we're well positioned to extend our status as a leading provider of storage solutions to Windows 8-based systems."

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adata_xpg_sx900_ssd.pngADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of a complete lineup of expanded capacity solid state drives. The new SSD range includes the XPG SX900, the Premier Pro SP900, and the Premier SP800, all of which use new optimized firmware to utilize greater storage capacity of the NAND Flash components. The XPG SX900 is a groundbreaking 512GB capacity solid state drive utilizing the SandForce 2281 controller, making it a milestone in ADATA’s history of NAND Flash based products. All of the drives being launched use superior NAND Flash for improved stability and performance.

The XPG (Xtreme Performance Gear) family of products has been expanded to include solid state drives, and the SX900 is a perfect match for the performance requirements of this elite group. Its maximum sequential read and write speeds are 550/530 MB per second, with maximum random 4k write speeds as high as 85,000 IOPS. With capacities of 64, 128, 256, and 512GB, the SX900 is poised to take its place as a market and performance leader.

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owc_mercury_ssd_line.pngOther World Computing announced today it has released a new firmware version—MP5.0.1—to deliver optimum performance and stability from its industry-leading, SandForce Driven Mercury Solid State Drive line when installed in the latest Macs and PCs. The GUI driven, Mac experience friendly and bootable updater for Solid State Drives is freely available from OWC for use exclusively with OWC Mercury Extreme Pro, Mercury Electra, and Mercury Aura Pro SSD models.

OWC’s proprietary firmware updater, now available with support for all of Apple’s latest Mac models, as well as nearly all prior machines, eliminates the need for a PC, ownership of Windows or other operating system, or the creation of a specially designated drive partition that many SSD updaters have required. Mac users only need to download the updater from OWC’s site, obtain and burn a DVD, and then boot from that DVD to launch an easy to use, point and click GUI for installing the latest firmware revision to their OWC Mercury SSD. OWC’s Mac-friendly firmware updater continues OWC’s unmatched firmware update support for Mac users of SandForce-based SSDs. OWC also provides update support for PCs running the Windows or Linux OS.

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Power Quotient International (PQI), a member of the Foxlink Group, successfully unveiled the Wi-Fi enabled PQI Air Drive during the 2012 International CES to much fanfare. The product was well-received and widely praised, and is officially available for purchase in countries around the world beginning today.

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The PQI Air Drive is rooted in the concept of sharing and emphasizes a patented small, lightweight circuit design and the incorporation of the latest Wi-Fi technology. It offers a solution for users of smart phones, tablets, and other handheld devices who often run into the problem of limited memory expansion when the built-in memory becomes inadequate. The PQI Air Drive presents a slew of industry breakthroughs in terms of user friendliness by achieving major reductions in both volume and weight. The unique and elegantly designed body is as small as a credit card and only 8 mm thick, enabling it to easily slide into a shirt pocket. Its finely brushed metal shell with a hairline finish is available in both iron grey and jet black, giving the product a glossy and transparent look of sophisticated luxury that also keeps it free of fingerprints and smudges. The entire device weighs only 55 grams, making it the lightest and most portable model in the industry. In addition, the friendly SD card slot supports plug and play. Consumers can tailor the device’s capacity as needed including instant expansion up to 32GB SDHC. When the power is turned on, a green power indicator light and a blue Wi-Fi indicator light flash at the same time to clearly indicate disk activity. Instant two-way file transfer and sharing with friends have never been easier.

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