Blockbuster announced today that it will be offering Blu-ray titles in
all of its corporate stores throughout the U.S. and Canada. To highlight the availability of Blu-ray, the company will also be installing
kiosks equipped with PS3's and HDTV's in almost 5,000 of its stores.
Beginning this week, inaddition to the standard
DVDs lining its shelves, Blockbuster Inc. will beoffering customers something extra -- Blu-ray movies, for rent and sale inall of its
corporate stores in the U.S., as well as in Canada, and selectdomestic franchise locations. Blockbuster made news last July with
itsannouncement that the company was making Blu-ray available in 1,700 of itsstores. Now, less than a year later, the company is
positioning itself tobecome the customer's Blu-ray headquarters for rental and retail productwith this national launch.
To
highlight the availability of Blu-ray in its stores, Blockbuster isinstalling Blu-ray kiosks in the center of its stores. Featuring a
42-inchhigh-definition TV with movies playing via a PLAYSTATION(R)3 (PS3(TM))console, the Blu-ray kiosks will enable customers to
experience themovie-viewing advantages of high-definition technology while also drivinghome the point that PS3 consoles double as Blu-ray
players.
Blockbuster is also offering its online subscribers a Blu-ray preference setting so they can automatically
receive all available movies in the high-definition format. Full details can be found here.
