http://www.blu-ray.com/news/?id=280
The Blu-ray Disc Association (BDA) has revealed an exciting offer for those of you who are still looking to pick up a Blu-ray player. If you purchase a Blu-ray player (including the PS3) between July 1st and September 30th, you will automatically qualify to receive 5 Blu-ray movies absolutely free. Combine this with existing offers (like the 5 free Blu-ray movies with purchase of a Panasonic DMP-BD10A), and you could receive up to 10 free Blu-ray movies with the purchase of a player.
The website for this promotion is www.bluraysavings.com but its not online yet.