Western Digital Announces WD Purple Pro Hard Drives For AI-Enabled Workloads
Empowering the world's essential data infrastructure, Western Digital Corp. today announced the expansion of the WD Purple family with the WD Purple Pro product line for a new generation of advanced AI-enabled recorders and backend servers.
The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from $23.6 billion in 2019, according to International Data Corporation (IDC). Emerging smart video architectures that capture, store and analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an unprecedented level of stress on storage subsystems. The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics appliances, video analytics servers, storage arrays, and storage/server solutions, including those that perform deep-learning analytics.
"With the addition of WD Purple Pro, our full portfolio of smart video products covers customers' needs from dedicated WD Purple microSD™ cards for cameras to WD Purple hard drives for mainstream NVRs and the new generation of smart video architectures, where the 'smart' of the solution starts with the brains at the backend – the servers that perform video analytics and heavy computational deep learning," said Brian Mallari, director of marketing for Smart Video, Western Digital. "WD Purple Pro is the ideal solution to enable original equipment manufacturers and integrators to evolve their systems for emerging AI workloads."
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