Nero Introduces New Data Backup, Burning, and Recovery Software
Nero, creators of liquid media technology, recognizes that today's consumers are producing and enjoying more digital content than ever before and with this growing library of content come new challenges. The launch of the new Nero BackItUp & Burn product gives even the most non-technical user a powerful solution for burning, restoration, recovery and syncing needs. With the release of this innovative new software, consumers can protect their content by doing scheduled backups; burn discs and share music, videos and data files; backup files to online storage; sync files and folders; and recover lost information from damaged or scratched media - all accomplished through an easy-to-use interface. This low cost, yet comprehensive offering empowers consumers to take control and secure their digital assets. By solving the highly specific digital content needs of today's diverse digital consumers, Nero BackItUp & Burn is making liquid content distribution, anytime, anywhere a reality.
"To date, the available solutions for backup, burning or recovery have been created with more technical users in mind," said Kurt Scherf, vice president and principal analyst with Parks Associates. "Consumers who have turned towards all-inclusive suite offerings are presented with an array of options, but the average user is not looking for a full digital toolset. Point products aren't guaranteed to work together. Non-technical users are looking for easy ways to solve immediate problems - how do I burn data to DVD or Blu-ray? How do I recover data that seems ‘lost'? Is there a way to securely and automatically backup my important information?"
Verbatim is currently celebrating its 40th year in the data storage industry. The company recently sent over a stack of press materials covering its history as well as many of technological advancements its been responsible for. Verbatim also included a short Q and A with Verbatim's president, Randy Queen. If you've been wondering how Verbatim got where it is today or where its going in the future, you'll want to 
