ADATA Technology today announced the addition of New York Knicks’ Jeremy Lin to its NBA Flash Drive line. Lin will join a line-up that includes products featuring Boston Celtics’ Paul Pierce, Chicago Bulls’ Derrick Rose, Los Angeles’ Kobe Bryant, Miami Heat’s Dwyane Wade and LeBron James, New York Knicks’ Amar'e Stoudemire, Oklahoma City Thunder’s Kevin Durant and Orlando Magic’s Dwight Howard.

Officially licensed by the National Basketball Association (NBA), these NBA flash drives are a fusion of high-adrenaline sports and technological accessories. This new model utilizes a USB 2.0 interface and has increased the capacity to 8GB.

Waterproof up to a depth of one meter, the NBA Flash drives feature the team jersey which is easily removed to access the drive itself. The rugged rubber body is designed to take the knocks that come from mobile and athletic lifestyles and is also stain resistant allowing you to easily wipe off any dirt or marks.

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Samsung Electronics Co., Ltd., a worldwide leader in digital consumer electronics and information technology, announced today its new slim external DVD writer, the SE-218BB optical disc drive (ODD) that sets the industry standard for ultra portable drives.

Built to accompany a new generation of ultrabook and slim laptop designs, the SE-218BB features a compact size that is 18% thinner than conventional DVD writers and is the world’s thinnest external optical disc drive with a 14mm height. The drive is 8% lighter than Samsung’s conventional DVD writer and built to accommodate today’s mobile lifestyle.

“With its ultra small footprint, consumers will appreciate the SE-218BB sleek drive as an ideal companion for ultrabook users that quickly connects and is USB powered to access content wherever they are,” said Maverick Choi, ODD senior manager, Samsung Semiconductor, Inc. “Through its AV connectivity mode, the drive is also ideal for Tablet PC users that want to view or hear content from a disc.”

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Apricorn, a leading designer and manufacturer of data security products for business, has announced a new and improved version of its popular Aegis Padlock drive, the Aegis Padlock 3.0. The reinvented Aegis Padlock 3.0 combines a super fast integrated USB 3.0 cable - increasing data transfer speeds by over 500% over the USB 2.0 version, enhanced AES-XTS hardware encryption, software free design, plus new security features to create a powerful data storage device perfect for taking your data on the road.

Available in capacities up to 1 TB with either a ruggedized, shock mounted hard drive (prices start at $169) or with a super tough SSD (prices start at $199), the Aegis Padlock 3.0 provides powerful data security that is tough enough for a wide variety of needs.

"With the addition of USB 3.0 to our Aegis Padlock drives, we are now able to benefit from improved hard drive and SSD performance. We have also added other enhancements including allowing the drive to be used as a boot device," said Mike McCandless, VP of Sales and Marketing. "This convergence of super fast performance and powerful data security is something that we couldn't wait to provide to our customers."

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Freecom, part of the Mitsubishi Chemical Holdings Group and award-winning manufacturer of external hard drives and portable storage devices, today unveiled the Hard Drive Sq, a 3.5” external hard drive with an innovative square form factor. With its unique appearance and state-of-the-art technology, the Hard Drive Sq strikes a perfect balance between elegant design and practicality.   In addition to being able to back up and store files on a computer, the drive connects directly to a TV set for USB recording and playback, enabling users to store and watch their favourite shows quickly and easily.  

“With the Hard Drive Sq, you can really put the information you need at your fingertips – whether it is on your PC, laptop of even a TV screen,” said Cas de Heus, marketing and communications manager EUMEA at Freecom. “From a practical point of view, the Hard Drive Sq is everything you would expect from a high-quality external hard drive in that it is fast, easy to use and visually stunning – but the ability to plug it into a TV set gives it an additional edge. People are changing the way that they watch television and with so much great content to choose from, many are opting to record and playback the programmes that they would most like to watch. The Hard Drive Sq enables users to make the most of this by reliably expanding their TV’s storage capacity.”

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