WD, Western Digital company, and a world leader in external storage and connected life solutions, today announced a new version of the My Book Studio external hard drive. USB 3.0 capability is now extended to this family of My Book Studio hard drives and provides data transfer speeds up to three times faster than USB 2.0. WD has also introduced the addition of a massive 4 TB capacity in a single-drive configuration making it a perfect solution for backing up large amounts of digital content. The My Book Studio drive is designed with a premium aluminum enclosure and will be available in 1 TB, 2 TB, 3 TB and 4 TB capacities.

The My Book Studio drive’s features and benefits have made it a favorite among creative professionals and Mac computer enthusiasts, including working seamlessly with Apple® Time Machine, for protecting and backing up their valuable professional and personal content. The My Book Studio external hard drive includes WD Security, which allows users to password protect their drive along with 256-bit hardware-based encryption for added security against unauthorized access to the drive and its contents.

“WD’s My Book Studio with USB 3.0 delivers extreme transfer speeds while maintaining the standard USB and FireWire connections computer users prefer,” said Jim Welsh, executive vice president and general manager of WD’s branded and CE products. “Its large capacity, combined with a premium aluminum enclosure, hardware-based encryption, and compatibility with Apple Time Machine, provide Mac users with a fast, secure and complete system for preserving their valuable content.”

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Mushkin, Inc., an industry-leading designer and manufacturer of high-performance and mission-critical computer products, today announced the worldwide launch of its new 30GB Atlas deluxe mSATA solid-state drive (SSD), scheduled to start shipping this month.

The new 30GB Atlas deluxe, the latest from the award-winning mSATA SSD product line, is the fastest on the market, featuring read/write speeds up to 555/365 megabytes per second, and 4KB random read/write IOPS up to 92,000/70,000. Atlas deluxe(TM) delivers SSD reliability and performance, in a lower-powered, smaller mSATA SSD form factor that measures about an eighth of the size for easy installation on any device with an mSATA slot. Validated for NVELO Dataplex caching software and Intel(R) Smart Response Technology, the Atlas deluxe mSATA is well-suited as a cache for existing hard drives or as a standalone SSD for thin and light laptops and Ultrabooks.

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Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today proudly announced the release of its exciting new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to easily share beautifully shot photos to the world as soon as they are taken.

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Ideal for use on outdoor photo shoots and vacations, Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the convenient Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature of smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and instantly email to friends or upload to their social network profile.

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Today, LaCie announced the PetiteKey – the next generation of the award-winning LaCie iamaKey. The LaCie PetiteKey kept the sturdy design and convenient key shape with keychain hole. Now it's nearly 30 percent smaller to more easily fit in a pocket or on a key ring. Best of all, with Private-Public software and Wuala Secure Cloud Storage, users can password protect and back up their data.

Don't underestimate the PetiteKey's strength because of its small size. The USB key's metal shell is waterproof up to 100 meters. Users never need to worry about their data being damaged or erased by water damage, which is one of the biggest causes of accidental data loss. The thumb drive protects data even if it's dropped in a mud puddle or put through the washing machine. Plus, the key's cap-free connector is scratch-proof, so it won't get scuffed by other keys in a pocket, purse or backpack.

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