Imation Corp., a global data storage and information security company, today launched the new Imation 2-in-1 Micro USB Flash Drive for Android devices. With both a standard and a micro USB connector, the plug-n-play drive conveniently connects directly to compatible mobile devices and computers to provide additional storage space. The new products were unveiled at the International Consumer Electronics Show (CES) in Las Vegas and will be on display at Imation’s booth in the Venetian Titian ballrooms 2201A-2201B on January 7 - 10, 2014.

“The new Imation 2-in-1 Micro USB Flash Drive provides consumers with something extremely valuable: additional storage space, no batteries or internet required,” said Toshi Hokari, executive director, product management and marketing, Imation. “Whether it’s used to transfer photos or videos to a computer or another Android device, or to easily view content on the go, the 2-in-1 Micro USB Flash Drive solves a major headache mobile device users often experience—running out of storage space at critical times.”

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Today, LaCie announced the Culbuto, a quirky USB key brought to life by French designer Constance Guisset. When not connected to a computer, the LaCie Culbuto whimsically bobs side to side as it is poked – much like a roly–poly toy. In fact, the name Culbuto is French for a toy with a weighted base that keeps the object vertical even after it is knocked down.

"The search for movement and balance is essential in my work," said Constance Guisset, product designer. "Repeated and infinite oscillation fascinates me. For my first project with LaCie, I proposed a slightly roly–poly key that eventually became LaCie Xtremkey. When LaCie asked me to develop this idea, Culbuto was the result. It’s an irresistibly fun USB key."

The LaCie Culbuto is a storage device disguised as a decorative object. It has a spherical solid metal base topped with a silicone rubber stem that ends with a USB 3.0 connector. On its top, a cap that closes off the LaCie Culbuto features a slit to hold a photo or business card. Design–conscious consumers will appreciate both the speed benefits of USB 3.0 and the key's additional purpose as a whimsical picture holder when not in use.

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Lexar, a leading global brand of flash memory products, today announced increased capacities to its line of JumpDrive USB 3.0 flash drives, adding a 128GB option to the Lexar JumpDrive P10, JumpDrive S33, and JumpDrive S23, along with a 256GB option to the JumpDrive S73 USB 3.0 flash drive. The increased capacities paired with the performance of USB 3.0 technology make these drives a convenient solution for transporting or archiving of all types of files.

“We live in a time where people are on the move more than ever, and are embracing the benefits of living their lives in the digital realm. With more televisions and set-up-boxes allowing USB recording, higher capacity flash drives are essential for download and replay of favorite television shows,” said Aaron Lee, director of product marketing, Lexar. “In adding the 128GB and 256GB capacities to our USB 3.0 line of JumpDrives, Lexar is offering personal storage solutions that will provide users the ability to quickly and conveniently take their photos, videos, music, movies, and other important information with them, wherever they go.”

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SanDisk Corporation, a global leader in flash storage solutions, today announced the 64GB SanDisk Connect Wireless Flash Drive in advance of the 2014 Consumer Electronics Show. The drive extends SanDisk’s popular and award-winning line of wireless flash memory storage products, offering users even more wireless memory expansion for their mobile devices. In addition, recently released software updates enhance the performance and functionality of both the SanDisk Connect Wireless Flash Drive and Wireless Media Drive.

The SanDisk Connect line of products is designed to alleviate storage capacity limitations that consumers experience with their mobile devices. Data from the SanDisk Memory Zone memory management app for Android devices, which recently surpassed 1.5 million downloads, indicates 44 percent of users have less than half of their mobile device’s internal storage capacity free, and nearly one quarter of users are at more than 80 percent utilization. The data also shows that when memory utilization reaches 80 to 90 percent, users proactively make space available by deleting or removing content.

“We are addressing a common problem of consumers running out of memory on mobile devices, and are extending our Connect product line with a 64GB Wireless Flash Drive for access to even more videos, photos, music, and documents on-the-go,” said Dinesh Bahal, vice president, product marketing, SanDisk. “With the SanDisk Connect products, consumers can expand the memory on their phones and tablets, stream movies, and share photos and documents with colleagues, friends and family with ease and style.”

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