Paramount Pictures and DreamWorks Animation SKG announced today that they will be releasing their movies exclusively on HD DVD. After evaulating both Blu-ray and HD DVD, the two companies have decided that HD DVD's market-ready technology and lower manufacturing costs make it the better of the two formats.
Paramount Pictures, aunit of Viacom Inc. (NYSE: VIA and VIA.B) and DreamWorks Animation SKG(NYSE: DWA), each announced today that they will exclusively support thenext-generation HD DVD format on a worldwide basis. The exclusive HD DVDcommitment will include all movies distributed by Paramount Pictures,DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films,as well as movies from DreamWorks Animation, which are distributedexclusively by Paramount Home Entertainment.

The companies each said that the decision to distribute exclusively inthe HD DVD format resulted from an extensive evaluation of current marketofferings, which confirmed the clear benefits of HD DVD, particularly itsmarket-ready technology and lower manufacturing costs. Paramount HomeEntertainment will launch its exclusive HD DVD program with the release ofthe blockbuster comedy hit "Blades of Glory" on August 28th and follow withtwo of the biggest grossing movies of the year "Transformers" and "Shrekthe Third". These three titles alone represent more than $1.5 billion inbox office ticket sales worldwide.
If you'd like to read more, the entire press release can be found here. Add a comment

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Sony has announced that they are launching a new marketing campaign to promote their high definition DNA, or "HDNA." The campaign will feature Peyton Manning and Dale Earnhardt, Jr. and will focus on high definition products across multiple categories.
Sony Electronics launched its largestintegrated marketing campaign in the U.S., centering on its high definitionDNA known as "HDNA."

The campaign, featuring Super Bowl MVP Peyton Manning of theIndianapolis Colts and NASCAR's Dale Earnhardt, Jr., focuses on how Sony'shigh-definition technology in a variety of product categories comestogether to bring consumers unparalleled HD entertainment experiences.

From its professional cameras and projectors used by televisionnetworks and Hollywood studios, to BRAVIA high-definition televisions,Blu-ray players, camcorders, digital cameras and notebook computers, noother company in the consumer electronics industry has the amount or degreeof high-definition expertise that can be shared across so many productlines. In addition, Sony's "HDNA" extends to high-definition entertainmentcontent produced and distributed by its sister companies in the motionpicture, television, music and videogame arenas.
Keep in mind that this marketing campaign isn't focusing solely on Blu-ray. However, with the holiday shopping season on the way, the format will probably be the focus of many of their ads. Full details on Sony's new marketing campaign can be found here. Add a comment
Believe it or not, its been 25 years since the first Compact Disc was manufactured at a Philips factory near Hanover, Germany. Since then, more than 200 billion discs have been sold, enough to circle the earth six times. The CD has also helped pave the way for other digital technologies including the DVD and Blu-ray.
Exactly 25 years ago tomorrow, on August 17, 1982, Royal Philips Electronics (NYSE:PHG, AEX:PHI) manufactured the world’s first Compact Disc at a Philips factory in Langenhagen, just outside of Hanover, Germany. The invention of the CD ushered in a technological revolution in the music industry as CDs - with their superior sound quality and scratch free durability - marked the beginning of the shift from analogue to digital music technology. The CD became a catalyst for further innovation in digital entertainment, helping pave the way for the launch of DVD and the current introduction of Blu-ray optical media. Having played a key role in the innovation of digital music, at home and on the move, consumers continue to witness huge advances in entertainment and lifestyle technologies.
I don't know about you, but this news makes me feel especially old as I grew up listening to music on vinyl and cassette. If you'd like to read more about the history of the Compact Disc, head on over to Philips' website. Add a comment

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Corsair sent out a press release today, announcing their "Flash Padlock” family of USB flash drives. These affordable drives feature a hardware-enabled auto-lock function that can be disabled by entering a user customizable PIN.

Corsair www.corsair.com, a worldwide leader in high performance computer and flash memory products, today launched the "Flash Padlock” family of affordable USB 2.0 drives, the safest way to secure your data while on the go. Priced starting at only $29.99, the Flash Padlock line of affordable USB 2.0 flash drives address the need for secure data storage through hardware technology, rather than software. Flash Padlock features "Auto-Locking," so the user doesn’t need to remember to enable the protective feature -- It will automatically lock and protect itself after removal from the computer.

With its simple touch-pad security PIN entry system, Flash Padlock can be unlocked quickly and confidentially for use as a standard USB flash data drive. Flash Padlock is impervious to “brute force” hacks or keystroke loggers that would defeat a software secured USB flash drive.
The Flash Padlock is available now in 1GB and 2GB capacities. Full details can be found here. Add a comment
DigiTimes has reported that drive manufacturers in Taiwan have received inquiries and orders from large retail channels in the U.S. and Europe. According to the article, these retailers may plan to promote the sales of Blu-ray equipped PC's during the upcoming holiday season.
As BD burners are still very expensive, international PC brands are adopting them only for high-end PC models while DVD has remained as the mainstream standard of burners, the sources indicated. Therefore, their order volumes of BD burners are low, typically 2,000-3,000 units for a single order, the sources pointed out.

However, American and European retail channels have recently made inquires to Taiwan makers about OEM/ODM production of built-in BD burners and some of them have placed relatively large orders, as many as 20,000-30,000 units per order, the sources noted. These channels may plan to promote sales of BD-burner equipped PCs during the peak period prior to the 2007 holiday season, the sources pointed out.
Toshiba really needs to get going if they want to grab a share of the PC market. While the company has shown off a few HD DVD writers, they've been limited primarily to high-end laptops. If you'd like to read more, head on over to DigiTimes. Add a comment
LightScribe Direct Disc Labeling sent out a press release this morning, announcing the launch of their new Travel Kit. Using the tips, templates, and resources in this free, downloadable kit, travelers can add a personal touch to their DVD and CD label designs.
LightScribe Direct Disc Labeling announced today the LightScribe Travel Kit that enables consumers to preserve their vacation memories and add that personal touch to their DVD and CD label designs. The LightScribe Travel Kit's DVD / CD label tips, templates, and resources are available for free download on lightscribe.com - just in time as people return from summer holidays.

To ensure that discs containing their travel memories stand out, customers owning a LightScribe-enabled drive can go to the Travel Kit (www.lightscribe.com/go/create) and download travel DVD and CD label designs, mailers, and disc sleeve designs that reflect their favorite trip memories to share with family and friends.
If you'd like to check it out, the Travel Kit can be downloaded for free from the LightScribe website. More information can also be found here. Add a comment
While HD DVD is currently dominating the set-top player market, the format has steadily fallen behind Blu-ray in regards to movie sales. According to a report by Home Media Research, Blu-ray movies outsold HD DVD by 2-to-1 in the U.S. during the first half of 2007.
Blu-ray high-definition movie discs outsold films on the rival HD-DVD format by 2-to-1 in the United States in the first half of 2007, Home Media Research said on Tuesday.

The division of Home Media Magazine said total sales of Blu-ray discs, using a Sony Corp-backed technology, totaled 1.6 million units from January 1 through July 1, compared with 795,000 HD-DVD discs sold in that period.
If you look outside the US, the gap is even larger. Media Control GfK International has reported that Blu-ray is currently selling HD DVD by a 3:1 margin. At this point, I don't think price cuts or promotions like free movies are going to save the format. If Toshiba, Microsoft and Universal can't pull off a win this holiday season, they might as well pack it up and go home. Add a comment

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