Clickfree, the inventors of Effortless Backup, today announced the launch of C2 its new flagship portable hard drive. With C2, Clickfree once again redefines consumer backup by bringing together an amazing set of features that have never before been available in a single backup product. Without adding complexity to Clickfree's signature approach, consumers will now be able to automatically import music from iPods and iPhones, burn backed up files to CDs and DVDs, extract and organize all email attachments and protect files with encryption. All these new features in a beautiful high-gloss unit with a built-in USB cable makes it the most portable drive on the market.

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SanDisk Corporation, the global leader in flash memory cards, today announced it has begun production shipments of flash memory cards based on the company's advanced X4 flash memory technology. This innovative new technology holds four bits of data in each memory cell, twice as many as the cells in conventional multi-level cell (MLC) NAND (2-bits-per-cell) memory chips.

Based on 43-nanometer (nm) process technology, the 64-gigabit (Gb) NAND flash chip is the highest-density single-die memory device in the world to enter production. SanDisk is shipping 8 gigabyte (GB) and 16GB SDHC cards as well as 8GB and 16GB Memory Stick PRO Duo™ cards using X4 technology.

"The development and commercialization of X4 technology represents an important milestone for the flash storage industry," said Sanjay Mehrotra, president and chief operating officer, SanDisk. "Our challenge with X4 technology was to not only deliver the lower costs inherent to 4-bits-per-cell, but to do so while meeting the reliability and performance requirements of industry standard cards that employ MLC NAND. Our world-class design and engineering team has applied its deep experience with high speed 2 and 3-bits-per-cell flash chip designs and collaborated closely with our leading design partners to develop and perfect new and powerful error correction algorithms to assure reliable operation. This intensive multi-year effort has generated powerful new patents and know-how, and demonstrates SanDisk's relentless drive for innovations that result in the ever expanding use of flash storage in consumer applications such as music, videos, photos, games and numerous third party applications."

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WD, the world's leader in external storage solutions, today introduced the WD TV Live HD media player featuring network capability and Full-HD 1080p resolution. The new WD TV Live HD media player makes it easy for anyone to play HD (high definition) videos stored on USB and network drives, as well as Internet content from popular Web sites, on the biggest screen in their home -- their HD television. Building on the success of the WD TV HD media player, the WD TV Live HD media player offers a new, more responsive interface to help consumers enjoy a world of digital content in their living room, without a computer.

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The network capability of the WD TV Live media player enables users to stream or transfer movies from PC or Mac® computers or a network-attached storage device such as WD's My Book® World Edition™ and WD ShareSpace network drives to their HD TVs. The WD TV Live media player also allows users to stream rich content from YouTube™, Flickr® and Pandora®. The HD onscreen menu brings together all of the users' available media in an elegant and simple-to-navigate interface.

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Corsair, a worldwide leader in high-performance computer and flash memory products, today announced a revamped Flash Voyager GT product lineup. The new product suite includes USB flash drives, with capacities of 16GB, 32GB, and 64GB, packaged in the Flash Voyager's trademarked ruggedized rubber housing with signature red "GT" highlights.

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"Users of high capacity flash drives need fast transfer speeds, as they are typically moving large amounts of data," said Jim Carlton, VP of Marketing at Corsair. "The Voyager GT combines a highly efficient controller with high density MLC flash to provide excellent bandwidth at a very attractive price."

The new 16GB Flash Voyager GT also utilizes Corsair's proprietary water- and shock-resistant, all-rubber casing so that users can be confident that their data is secure and protected from damage. Independent reviews of Flash Voyager products have demonstrated their ruggedness, durability, and reliability. Flash Voyager drives have been laundered, baked, frozen, boiled, dropped, and even run over by a SUV! After all the punishment they received, the drives continued to work.

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Hitachi Global Storage Technologies (Hitachi GST) today announced worldwide availability of two new 15,000 RPM Ultrastar hard drives for Tier 0/1, mission-critical, enterprise storage applications. The new drives include the Ultrastar C15K147, Hitachi’s first 15,000 RPM, 2.5-inch 6Gb/s Serial Attached SCSI (SAS) hard drive, and the new 600GB Ultrastar 15K600, the company’s fourth generation 3.5-inch drive with either 6Gb/s SAS or 4Gb/s Fibre Channel Arbitrated Loop (FCAL) interfaces. To help enterprises protect sensitive data and comply with privacy and data protection regulations, Hitachi now offers industry-compliant, self-encrypting, enterprise-class hard drives as an option across all of its 10,000 and 15,000 RPM Ultrastar drives.

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While enterprise operating costs continue to escalate, most IT budgets are either flat or trending downward. At the same time, enterprise data is proliferating at an unabated rate and sensitive data must be protected. These factors combine to make storage efficiency, data protection and return on assets (ROA) among the most pressing concerns for today’s data center managers. In these environments, every possible technique must be applied to achieve maximum value, efficiency and security. This could mean applying tiered storage methods, implementing encryption technologies, reducing power, maximizing cooling while minimizing space requirements, or obtaining maximum performance out of individual components and systems.

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roxio popcorn 4.jpgRoxio®, a division of Sonic Solutions®, today released Roxio Popcorn® 4, a Mac software application that allows consumers to quickly and easily transfer personal video entertainment from capture devices and DVDs for enjoyment on next-generation consumer electronic devices including game consoles, set-top boxes, and mobile devices.

With the new Popcorn 4 you can import and convert personal video entertainment from virtually anywhere. The application adds to its extensive format compatibility with support for AVCHD and AVCHD-Lite (high-definition camcorder files), as well as the popular Web-based Flash format. Enhanced video preparation tools make it easy to extract favorite video segments or an audio track from a DVD-Video or high-definition file. For lightning-fast file conversion, Popcorn leverages Turbo.264 HD hardware accelerator, and makes the process more convenient by adding the ability to schedule long conversion projects for when your system is idle. The application even allows you to preview how a converted file will look on your favorite device without having to perform a full file conversion.

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QNAP Systems, Inc., a leading manufacturer of world class NAS servers, NVR Video Surveillance Systems, and Network-based Video Players today expanded their Turbo NAS lineup with the addition of the TS-210 desktop NAS server targeted specifically at the SOHO and Prosumer market segments. The TS-210 supports up to 2 3.5" SATA hard drives with up to 4TB of total capacity (using 2TB drives) and features a Marvell 800MHz CPU and 256MB DDRII memory which provides sustained high performance with low power consumption.

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The TS-210 can be configured to RAID 1 for high data redundancy. The TS-210 also supports iSCSI Target service with Thin Provisioning and a Gigabit LAN port, features generally found on much higher end NAS servers. The TS-210 is equipped 3 USB ports (1 front, 2 back panel) for expanding the storage capacity, printer sharing, or data backup to an external storage device.

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Nero, creators of liquid media technology, today announced the release of Nero 9 “Reloaded”, the latest update to one of the world's most trusted and best-selling integrated digital media and home entertainment software solutions. Compatible with Windows 7, Nero 9 Reloaded adds a number of new multimedia capabilities designed to deliver on the company’s commitment to liquid media, allowing content to be distributed anytime, anywhere and on any device.  New Nero customers can take advantage of Nero 9 Reloaded bundle which includes Nero BackItUp & Burn software ($49.99 value) for free, giving even the most non-technical user a powerful solution for their data burning, restoration, recovery and syncing needs.

“Nero has built its reputation on the ability to solve the highly specific digital content needs of today’s diverse consumers,” said Kris Barton, executive vice president of global products, Nero AG. “With Nero 9 Reloaded we are not only ensuring the liquidity of our users’ content, but are helping to better protect their valuable photos, videos, music and data.  Compatibility with the new Windows 7 Operating System further underscores our longstanding commitment to platform interoperability.”

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Iomega, an EMC company and a global leader in data protection, today announced the next generation of its popular double-drive desktop NAS appliance with the worldwide launch of the new Iomega® StorCenter™ ix2-200. Based on industry-leading enterprise-class EMC® storage technologies, the versatile yet affordable StorCenter ix2-200 wraps ease-of-use around big business data management functionality and advanced media serving and other consumer features that make it the ideal NAS appliance for small business users and home users.

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Available in 1TB, 2TB and 4TB capacities, the new ix2-200 utilizes a very simple four-step setup to be operational in a matter of minutes - be it in a business setting or in the digital home. Starting at less than $270.00, the ix2-200 employs an easy-to-understand interface to provide robust data management and protection for the serious business user, as well as the latest in multimedia serving and remote access features that makes it a breeze to access your own data, whether in the office, the home, or anywhere else in the world.

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Plextor is again confirming its position as the leading quality supplier of optical devices, by launching the fastest Blu-ray DVD re-writer in the world. The Plextor PX-B940SA writes at a blistering 12-speed (BD-R DL/SL), which is an important step up when burning complete Blu-ray discs which can hold anything up to 50GB of data.

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Using a Serial ATA interface, the internal Plextor PX-B940SA offers extra convenience through faster operation and saving time – ideal for home enthusiast and SOHO users requiring high capacity data storage for backups, movies etc.

Rudy de Meirsman, Sales & Marketing Manager of Plextor Europe, says: “As Blu-ray is becoming the de-facto standard for consumer players, within PCs and even laptops, volumes rise and technology accelerates. Plextor is showing its continued innovative ability to stay on top of the optical market – bringing out the latest Blu-ray technology in an extremely high quality and high reliability package.”

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