Moser Baer, the world’s leading tech-manufacturing company, will now offer world's slimmest Micro USB flash drive with embedded LED measuring just 29.4 x 12.4 x 2.3 mm in size to its consumers globally. The revolutionary technology developed by Moser Baer in a super miniaturized model weighs 1.3 gm only and is equipped with advanced “Chip-on-Board technology” which enables up to 8GB of flash storage to fit into an incredibly small case.

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Commenting on the launch Mr Deepak Shetty, Sr. Vice-President, Domestic Sales & Marketing said that, “Innovation has always been at the core of Moser Baer and it is a moment of great pride for us to introduce the world's slimmest USB drives. Our objective was to cater to the Gen X which believes in stylish products that are compact yet fully loaded for action. This product will prove to be a dream come true for our consumers. ”

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The new Extreme Slim External DVD-RW from ASUS combines attractive aesthetics with the advanced optical media features demanded by portable PC users in a single slim, USB-powered package.

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Marking a departure from the bulky and bland appearance of typical external optical drives, the Extreme Slim External DVD-RW continues the emphasis placed by ASUS on innovative design. The extremely thin and compact squared form factor offers a refreshing take on this class of accessory, revitalizing the work and play spaces of PC users with a fun, easy to carry device.

It makes optical media accessible and effortless, fitting easily into any bag. The Extreme Slim External DVD-RW offers a high degree of portability, with its 14mm profile and lightweight construction. This extends full DVD read and write data and content handling to any Windows PC, being particularly helpful to users of netbooks, as those computers often do not have a built-in optical drive.

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Today, LaCie announces the smallest 1TB hard drive in metal – the LaCie Rikiki Go. Measuring a mere 155cm3, its high capacity and portability make it a perfect companion for keeping your digital world close at hand.

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Outfitted with an embedded USB 2.0 cable, Rikiki Go connects instantly with your PC or Mac®. Simply remove the cable and plug it in – you're ready to store and share your favorite media with high–speed performance. Additionally, the Rikiki Go is encased in sturdy aluminum, giving it a resilient form factor that protects your media from everyday blunders.

Rikiki Go comes with a simplified software suite for quick setup and easy–to–use backup management, enabling complete configuration in just a few clicks. It also offers USB Boost software for enhancing speeds up to 33% (Windows® only). Completing the software offering, the Rikiki Go comes with an additional 10GB of Wuala Secure Online Storage.

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team group 32gb microsdhc card.jpgThe unlimited games and applications for Smartphone mobiles and Tablet PC have escalated the demand for high-capacity memory cards. To meet the market demand, Team officially launches the ultrahigh capacity 32GB Class 2 microSDHC memory cards for consumers to have more fun with their Smartphone and ease all worries about storage for photography and filming.

In addition to ultrahigh capacity, the Team 32GB Class 2 microSDHC integrates the latest and the most reliable technologies. Apart from the standard hardware write protection switch, it is equipped with the error checking and correcting (ECC) function to ensure data storage without error. The extra life of the genuine chips supports the frequent storage of a large amount of data. Along with the programmable firmware, the Team 32GB Class 2 microSDHC is upgradable like mobiles, making it the best choice and perfect companion for mobile phone users.

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Transcend Information, Inc.today announced a radical upgrade of its 2.5" solid state drives (SSD). The new SSDs boast transfer speeds reaching 260MB/s and storage capacities up to 512GB, offering performance-minded enthusiasts a perfect combination of speed, high-capacity storage and long-term reliability.

To boost overall performance, Transcend's new 2.5" SATA SSDs feature an upgraded controller chip that supports a maximum sequential transfer speed of 260MB/s read and 200 MB/s write. This dramatically improved performance translates into significantly faster system boot up and application launch speed, while offering the lag-free responsiveness and stability necessary for storage-intensive computing and high-end gaming systems.

For maximum compatibility with the latest versions of Windows and Linux, the new 2.5" SATA SSDs fully support the TRIM command, which is essential to maintain optimum write speeds, and also reduces long-term SSD wear. Featuring storage capacity up to 512GB, currently the highest in the industry, Transcend's upgraded SSDs are large enough to store operating systems, applications and more.

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silicon power 32gb class 10 sdhc.jpgLeading flash memory manufacturer Silicon Power today announced their 32GB Class 10 SDHC card. It is the largest capacity according to SD 3.0 specifications set by the SD Association. The card is rated Class 10 featuring minimum read / write speeds of 10MB/sec which brings absolutely the best out of your digital handheld devices! Whether you are a photography enthusiast using a HD camcorder to capture your everyday amazing life or a professional photographer constantly shooting with continuous burst mode, Silicon Power’s 32GB Class 10 SDHC card ensures you a smooth recording experience!

With the prevalence of high definition DV and camera, high speed / capacity flash memory cards are no longer the sole domain of professionals. The miniaturization of digital devices implies that CF cards must give way to smaller storage options. Silicon Power’s 32GB Class 10 SDHC card features 10MB/sec transfer speed (1.6x the speed of Class 6 SDHC cards) with the size of a post stamp. The 32GB capacity can store more than 10 thousands photos and records over 12hrs of video with 6Mbps (1440*1080) resolution. Users need not to worry about insufficient storage space or slow transfer speed. Silicon Power 32GB Class 10 SDHC card can let you get the most out of your HD cameras and camcorders and fully enjoy your photography or video recording experiences.

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Apricorn today released the EZ Writer II, an ultra-portable Dual Layer DVD burner with integrated USB cable offering a portable, all-inclusive solution for burning and playing DVDs and CDs that is ideal for notebooks and netbooks. Weighing just 11.7 oz, with a black gloss finish and sleek, slim-line design, EZ Writer II makes the perfect traveling companion. It's affordable too, with pricing for Back-to-School starting at just $54 (after a $25 mail-in rebate).

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"With the growing popularity of sub-miniature notebooks which ship without integrated optical drives, combined with the increased functionality of slim-line DVDs, demand for portable DVD drives is growing," said Mike McCandless, Apricorn's VP of Sales and Marketing. "With EZ Writer II's state-of-the-art design, low power circuit and a convenient integrated cable, it is really just a better mousetrap.

Truly portable, the EZ Writer II's bus powered design and handy integrated USB cable eliminates the need for an AC adapter and bulky cords. The built-in USB cable fits securely in a concealed groove when not in use, making it easy to transport in your notebook bag.

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ADATA Technology, the world leader in DRAM modules and flash memory products, proudly launched the N004 2.5-inch flash drive, equipped with both USB 3.0 and SATA II interfaces. The N004 is truly an outstanding work of art that differs from conventional portable storage devices.

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Re-defining the perception of advanced portable drives, the N004 adopts a 2.5-inch plush aluminum case, and the super-size storage capacity runs to 256GB. Moreover, the USB 3.0 and SATA II dual interface supports both SuperSpeed USB 3.0 and SATA standards. Adoption of 8-channel technology allows the N004 to outperform normal flash drives in delivering blazing transfer rates, up to 200MB/s and 170 MB/s in sequential read/write performance respectively.

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roxio creator 2011.jpgRoxio today ushered in a new era in personal media with the release of Creator 2011, the world's first digital media suite to offer a comprehensive feature set for capturing, editing, creating, and sharing personal 3D photos, videos, and projects. Making it easy for enthusiasts and beginners to immediately add a dynamic new dimension to family memories, Roxio Creator 2011 allows users to convert standard 2D digital photos and home videos into amazing 3D content, so they may generate immersive, personalized 3D multimedia productions from their existing digital media libraries.

Roxio Creator 2011 also supports emerging 3D formats, including those used in popular 3D theatrical film releases, as well as 3D-enabled capture devices, computers, HDTVs, and accessories. Consumers may import stereoscopic content directly from 3D cameras and other capture devices and then create personalized 3D productions complete with transitions, titles, effects, and a sound track that can be viewed on the PC, enjoyed on a 3D-enabled HDTV, or posted and shared via YouTube™.

"We believe strongly that 3D will not only change forever how we experience Hollywood movies, but also reshape and redefine how we capture and enjoy our personal digital media," said Matt DiMaria, Executive Vice President and General Manager, Roxio. "Creator 2011 is a truly ground-breaking application that offers consumers a gateway to personal 3D and the opportunity to bring a new level of realism to their cherished family memories."

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Buffalo Technology today announced a refresh of the highly popular DriveStation Duo and DriveStation Quad, formerly DriveStation Quattro, representing the latest generation of high-performance direct attached storage solutions. Combining performance and reliability, these new multi-drive external hard drives, equipped with NovaBACKUP® Business Essentials, are ideal for small servers, creative professionals, offices and consumers requiring redundant and high performance external storage. Also announced today is the new DriveStation Axis, a single drive storage solution combining unique features and simplicity with Buffalo’s distinguished reliability for an exceptional value.

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“Consumers and businesses alike have become quite savvy when it comes to protecting mission-critical or personal data such as file backups, work documents, music, photos and videos,” said Ralph Spagnola, vice president of sales at Buffalo Technology. “Buffalo has always recognized this need and has once again put forth best-in-class storage solutions providing a perfect blend of reliability, performance and flexible features at affordable prices.”

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