Western Digital today announced it is now shipping its new WD Scorpio Black 750 GB 7200 RPM 2.5-inch SATA hard drives for high-performance notebook computers and portable storage devices. One of the fastest hard drives on the market, WD Scorpio Black drives combine class-leading 7200 RPM spin speed and 16 MB cache to deliver maximum notebook performance. Now available in capacities up to 750 GB, the WD Scorpio Black hard drives provide creative professionals, gamers and PC enthusiasts with additional capacity they need to get their job done. Using Advanced Format (AF) technology, the WD Scorpio Black 750 GB hard drives also incorporate a variety of data-protection features to actively monitor and protect valuable data.

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The entire family of WD Scorpio Black hard drives is designed for use in OEM notebook systems and has been tested across multiple platforms to allow anyone a successful upgrade of speed and performance to their current notebook system.

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ioSafe today announced the availability of the ioSafe Rugged Portable plus Data Recovery Service. The Rugged Portable is the latest addition to the award-winning ioSafe product line and provides unparalleled physical security for mobile data backed by the industry's best warranty and ioSafe's unique Data Recovery service which provides up to $5,000 towards the cost of third-party forensic data recovery services.

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The Rugged Portable is available in aluminum HDD and SSD and titanium SSD versions. The HDD version is available in capacities between 250 GB and 1 TB while the titanium SSD version is available in capacities of 256 or 512 GB. All versions support USB 3.0 and are backwards compatible with USB 2.0. A FireWire version will be available in March 2011.

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Driving a new era of how people consume their digital content, Seagate today announced a new program to allow third-party companies to incorporate slots on their products to support removable GoFlex external hard drives. First introduced in May of 2010, the GoFlex family is the next evolution of consumer external hard drives providing the ability to use an assortment of storage products and interfaces to correspond with consumer’s needs. The Certified GoFlex Storage System concept products on display range from media players and set-top boxes to computers and televisions, and each will incorporate a slot to accept an ultra-portable drive compatible with the Certified GoFlex Storage System. This group of third-party prototype products underscores the growth of digital media consumption on an increasing number of consumer electronic products. The Certified GoFlex Storage System will provide a seamless method by which people can copy, record, access, share and enjoy more of the music, photos and videos they crave on a wider range of devices.

The Certified GoFlex Storage System initiative is a certification process whereby Seagate will qualify products from participating companies to incorporate slots that meet the specifications of accepting ultra-portable drives that meet the Certified GoFlex Storage System standard. The Certified GoFlex Storage System will establish placement of both slot-based consumer electronics devices as well as certification of third-party external storage modules. Seagate’s certification also endorses the soon to be established SATA – IO Universal Storage Module (USM) specification.

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Addressing the personal preferences of the Mac community, Seagate today introduced a new collection of GoFlex™ for Mac external drives designed to make it easy for those who use Mac OS X and Time Machine to backup, shuttle, or share their digital content.

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These new portable and desktop solutions are HFS+ formatted out-of-the-box, making them fully compatible with Apple Time Machine backup software, while maintaining the ability to work across both Microsoft Windows and Mac OS X computers. A truly unique feature, GoFlex for Mac drives can also be used with computers running Windows by simply downloading an HFS+ driver for Windows from Seagate.com , which will provide full read-write access to the drive from a Windows computer.

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iomega home media network hard drive cloud edition.jpgIomega, an EMC company and a global leader in data protection, today announced the new Iomega Personal Cloud technology, the ultimate data protection and remote access solution for small businesses and consumers that gives you the control of your own Personal Cloud without complexities and extra costs.

Iomega's Personal Cloud is a revolutionary web-based computing architecture that connects your Iomega network storage device to other individuals and/or devices via the Internet. Unlike most public and private cloud applications, Iomega's Personal Cloud technology is completely self-owned – the content and accessibility is always under your control. Best of all, there are never any usage fees or subscription charges; instead, Iomega gives small businesses and consumers a great value for cloud access and protection.

"Iomega's new Personal Cloud is an innovative technology that separates our network storage products from the competition," said Jonathan Huberman, president of Iomega. "Utilizing the expertise of EMC, the world's leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location – be it your office, home or some other location – giving consumers and small businesses the ideal disaster recovery plan that's easy to implement and economical, too. You're not going to find this level of innovation or value from any of our competitors."

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Clickfree, the inventors of effortless automatic backup, today announced the launch of Clickfree Wireless in the U.S., giving customers the simplicity of Clickfree’s totally automated backup solution with the benefit of a wireless connection. Clickfree Wireless will backup as many computers as the customers needs, both Windows and Mac, making it the ideal solution for both home and office.

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Setting the standard and defining the term, ‘effortless backup,’ Clickfree has completely eliminated the need to download, install and configure software. Consumers don’t have to know anything about their home’s wireless setup or network configuration. By simply plugging the Clickfree Wireless device into each computer and performing an initial backup, all settings will be found and configured, and backups will be done automatically using 802.11n wireless technology. The device can be placed anywhere in the home, and does not need to be plugged in to any of the computers for it to continue backing up and safeguarding customers’ digital data.

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The Serial ATA International Organization (SATA-IO), the industry consortium dedicated to sustaining the quality, integrity and dissemination of Serial ATA (SATA) technology, today announced it is developing the SATA Universal Storage Module (USM) specification for portable storage applications. The USM specification will enable developers to incorporate slots into televisions, game consoles, set-top boxes, computers, docking stations and other consumer electronics applications that will accept powered, cable free storage modules with integrated standard SATA interfaces for expanding storage capacity. By utilizing SATA, the world’s most widely implemented storage interface, USM devices extend the speed and reliability of volume storage I/O to the consumer electronics market, and eliminate the need for a separate cable or power supply.

The SATA USM specification is the first standard specification to define slots to accept a complete, powered external storage device into consumer electronic devices. Modules, slots and interfaces designed according to the SATA USM specification will enable consumers to instantly access their music, movies, photos and other content from a variety of consumer electronics products, and to seamlessly transfer content between devices without the aid of additional power or cables. The integrated SATA interface supports transfer speeds up to 6 GB/s, offering users the same speed and reliability they’ve come to expect from their hard drives and other SATA-based devices. It gracefully degrades speed to support Gen 1 (1.5GB/s) or Gen 2 (3GB/s) drives.

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lexar echo zx.jpgLexar Media, a leading global provider of memory products for digital media, today announced the innovative Echo MX and ZX backup drives, designed to automatically protect essential files for on-the-go netbook and notebook users. The Echo MX and ZX take mobile data backup to the next level with high-performance read/write speeds and no-touch backup software; additionally, the Echo ZX offers a low-profile design and the Echo MX includes an easy-to-read, always-on capacity meter.

“We continue to observe mobile notebook users seeking added assurance from backup utility tools that protect their files, but they don’t want to deal with extra wires and bulky peripheral appliances,” said Jyh Chau, senior product marketing manager, Lexar Media.  “In response, Lexar has built upon the popular, unique Echo ZE and SE backup drives by adding features like an always-visible capacity meter on the Echo MX and a high-performance speed rating on the Echo ZX. The drives will also continue to offer the encryption and continuous backup in a USB format that consumers favored in the previous Echo line.”

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Iomega, an EMC company and a leading innovator in digital storage and content management solutions, today announced the new Iomega TV with Boxee, a line of easy-to-use multimedia network devices utilizing Boxee’s innovative software to bring the web to your TV, including thousands of your favorite television shows, movies and other digital entertainment. Iomega TV with Boxee is also a powerful network device that transforms your TV into a media center for all of the video, pictures and music stored anywhere on your home network. The new Iomega TV with Boxee means you never have to leave your TV to enjoy the Internet and your home network.

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Two versions of the new Iomega TV with Boxee will be available worldwide in February: one that includes 1TB or 2TB of onboard storage, and another model without an integrated hard drive. Either way, the new Iomega TV with Boxee makes your laptop or desktop a thing of the past for enjoying the web as well as your own videos, photos and music.

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Hitachi Global Storage Technologies (Hitachi GST) today announced that it has added two new drive families to its cast of consumer electronic (CE) optimized hard drives for the growing digital video recorder (DVR), IPTV set-top-box (STB), video surveillance and emerging hard drive-embedded TV markets. Targeting high capacity CE needs, the new drives include the 3.5-inch CinemaStar™ 5K2000 family, which brings 2TB and 1.5TB capacities, and the 2.5-inch CinemaStar C5K750 family with 750GB, 640GB and 500GB capacities. Each stem from a long legacy of low power, barely audible and reliable line of hard drives, specifically optimized and fine-tuned for the audio/video (A/V) market.

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With multiple form factors to address a wide variety of needs, the new CinemaStar family makes it possible for DVR manufacturers to broaden their product offerings to cover the entire spectrum of customer needs – from high capacity, high performance multi-function systems to more economical units – all using the same leading-edge Hitachi GST CinemaStar family of drives. This flexibility allows consumer electronics developers to select the CinemaStar drive that meets the cost, performance, power and capacity requirements of their entire product portfolio.

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