Western Digital Corporation (“Western Digital”), today introduced modern and innovative redesigns of its My Passport, My Passport for Mac, and My Book hard drive lines, which have been highly recognized leading sellers for more than a decade. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind. Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.

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“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” said Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.”

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VIA Labs, Inc., a leading supplier of SuperSpeed USB and Power Delivery Controllers, today announced that the VIA Labs VL716 USB 3.1 to SATA III Bridge Controller with native USB Type-C support has achieved SuperSpeed USB 10 Gbps certification from the USB Implementers Forum (USB-IF).

via vl716 usb sata

Optimized for the latest USB Type-C external storage applications such as USB Type-C optical drives, SSD’s, and HDD’s, the VL716 single-chip USB 3.1 Gen 2 to SATA III Bridge Controller offers blazing data transfer rates up to 10Gbps and is fully backwards compatible with USB 3.1 Gen 1, USB High-Speed, and USB Full-Speed modes. With native USB Type-C support built-in, the VL716 offers advanced features such as USB-C connector orientation detection and USB Mux to enable the reversibility feature without additional components or cost.

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nero 2017 platinum boxLaunching today is the latest version of Nero 2017, the successful multimedia software for burning, copying, creating, editing, ripping, converting, playing and streaming media content.

This latest edition sees significant improvements such as ease of use, playback, video editing, transcoding and burning, as well as sharing videos, photos and music in the highest quality. Nero is positioning itself as users ‘best-friend’ for day-to-day digital life. For example, through support for the HEVC (H.265) format, SecurDisc 4.0 for the highest security standard for burned discs and the Nero KnowHow App, which enables users to get the best out of their Nero software.

Nero users have thousands of photos, videos and other multimedia files stored on lots of different devices such as smartphones, tablet PCs, laptops and desktops. Looking for a specific file can often be like searching for a needle in a haystack with users trying to remember where they saved it. The Classic and Platinum versions of Nero 2017 put an end to this by allowing users to search via timeline, faces, places and tags. While the Nero 2017 Classic multimedia suite includes extensive functions for mastering the day-to-day digital life, Nero 2017 Platinum delivers especially high-quality results thanks to cutting-edge technology (HEVC/H.265) and advanced functions.

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Silicon Power, the world’s leading provider of memory storage solutions, today announces the limited edition USB flash drive Ultima II I-Series Multi-Pack. To collocate the classic Ultima II I-Series with the latest splendid colors, rose gold, gold and space gray. The limited edition pack is especially designed for iSheeps and trendies who are fond of metallic colors. It is perfect for yourself or to give as a present! Ultima II I-Series is not only applied with the aluminum solid casing to prevent it from fingerprints and being scratched, but also characterized with the extremely compact size and a built-in strap hole which makes itself convenient for daily carrying.

silicon power ultima ii i series

Stunningly crafted, Brighten up
Ultima II I-Series is designed with durable aluminum solid casing and that protect the drive surface from fingerprints and scratches. The rugged construction ensures extraordinary and durable performance. Additionally, an exquisite sandblasting treatment is employed to bring out the bright sheen of color rose gold, gold and space gray which make the USB drive the most outstanding accessary.

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apacer asmini portable ssdIn a world where the meaning of big is constantly redefined by small, ASMini, the latest pocket-sized invention from digital storage leader Apacer, is certainly one step ahead. Featuring an admirable sustained read/write speed of 450MB/s and 400MB/s, this name card sized SSD offers a respectable capacity of 240GB(MAX) in storage. Engineered to resist shock and impact, your data will not only be safely guarded, but they can also be accessed when on a go without concerns over damage.

The outcry for a light, compact memory storage that has the portability of a thumb drive and the capacity of a hard drive has finally been answered! ASMini is an accomplishment of Apacer’s renowned expertise in mobile storage and techniques in building superb SSDs, or even better, it is anti-shock and comes with an ultra-fast speed, making it a must for professionals working around high mobility.

Have it All in Your Pocket, Literally
At the size of a name card with 8.1 cm x 5.4 cm in dimension, ASMini has unequalled portability with only 0.6cm in thickness. It is designed to fit inside any pocket, delivering huge performance in a small package. With up to 240GB in memory capacity, ASMini can hold up to 6 hours of 4K video and truly satisfy those who have storage demands.*spec: 4K DCI, H.264 24fps, at 724MB per minute

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ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched the XPG SX8000 SSD, which uses an M.2 form factor loaded with 3D MLC NAND Flash and an SMI 2260 controller. The SX8000 meets NVMe 1.2 specifications and connects directly to motherboards via PCI Express 3.0 x4 (PCIe 3x4) to deliver 2.4GB/s read and 1GB/s write, with 100K/140K IOPS. The SX8000 arrives in diverse capacities (128GB, 256GB, 512GB, and 1TB), ensuring a new generation of SSD performance is available to more users. A slightly faster version fitted with an attractive XPG heatsink will release by the end of October, promising an aesthetic bonus for case modding enthusiasts.

adata xpg sx8000 ssd

Compact M.2 PCI 3x4 shatters speed barriers
The XPG SX8000 connects to desktop and notebook PCs via low profile M.2 2280 and channels data through PCI Express 3.0 x4 (four lane). The low latency and big bandwidth of PCIe enable up to 2.4GB/s read and 1GB/s write – four times the read and twice the write performance of average SATA 6Gb/s SSDs. Random 4K IOPS figures are 100K read and 140K write, also significantly more than SATA-based drives. The SX8000 features full NVMe 1.2 compatibility, powering a large performance boost that means users notice gains in real world scenarios, especially loading times within games that require heavy asset streaming and in professional applications such as graphics and audio rendering.

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roxio creator nxt5 boxRoxio today introduces Roxio Creator NXT 5 and Roxio Creator NXT Pro 5, the latest releases of its complete burning and creativity suite. Now featuring Multi-Camera Video Editing and Corel AfterShot 3, Roxio Creator NXT 5 gives you everything you need to enhance and manage your photo collections, create great-looking, dynamic videos, burn your digital media to disc, and share on the latest devices.

The Roxio Creator NXT 5 product line boosts your movie-making power with new Multi-Camera Video Editing that makes it easy to work with footage from multiple cameras. With support for two cameras in Creator NXT 5 and up to four cameras in Creator NXT Pro 5, automatically align clips with Audio Syncing and easily view, edit, and switch camera angles, enabling you to tell your story from any perspective.

"With disc burning and so much more, Roxio Creator has long been a favorite digital media suite for anyone who wants to make the most of their photos, video and music. With the added power of Multi-Cam video and new AfterShot photo editing in Creator NXT 5, we're giving you the flexibility you need to tell, preserve and share all your stories in exciting new ways," said Michel Yavercovski, Senior Director of Product Management for Roxio.

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Toshiba America Electronic Components, Inc. (TAEC), a committed technology leader, today announces the launch of the OCZ TL100 SATA solid state drive (SSD) series. Designed for entry-level users with traditional hard disk drive (HDD) storage seeking an affordable upgrade solution, the Toshiba OCZ TL100 series provides the performance of SSD technology at an attractive price point.

toshiba ocz tl100 ssd

Offering an easy and affordable way for value-oriented users to enhance their mobile or desktop systems, Toshiba OCZ TL100 SSDs improve home/office computing experiences, enabling increased system responsiveness and productivity over hard drives. With Toshiba TLC NAND flash memory under the hood, the TL100 series prioritizes both quality and affordability delivering the reliable system storage end users can rely on.

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Transcend Information, Inc. (Transcend), a leading manufacturer of storage and multimedia products, is proud to introduce its complete Lightning product line-up specifically designed for Apple’s iPhone, iPad, and iPod. The newly-released RDA2W Smart Reader and JetDrive Go flash drives are all equipped with a Lightning connector. With Transcend’s powerful apps, users can easily transfer files between Apple iOS devices and computers, efficiently manage their data, and instantly expand their storage capacity.

transcend lightning ios

RDA2W Smart Reader & Exclusive Smart Reader App
Transcend's RDA2W Smart Reader is equipped with a Lightning connector specifically designed for iOS devices, including iPhone, iPad, and iPod. Featuring card slots for both SD and microSD cards, the RDA2W offers a brand-new alternative for expanding iOS device's storage capacity. With Transcend’s convenient Smart Reader app, the RDA2W is more than a standard card reader. Useful features include data backups, card formatting, file encryption, file compression and decompression, direct saving of audio recordings to memory cards, and easy access to cloud storage.

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lexar high endurance microsdxcLexar, a leading global brand of flash memory products, today announced the company's first High-Endurance microSDHC™ and microSDXC™ UHS-I memory cards. On display at Photokina 2016, the new Lexar® High-Endurance microSD™ cards are built to withstand the extensive write/erase cycles security cameras and dash cams can demand. The cards can record and safely store up to 12,000* hours of 1080p full-HD video footage.

"This is a unique product for Lexar, as it's been specifically engineered to meet the ever-growing demand for capturing hours of home security and dash cam video," said Steffi Ho, product marketing manager, Lexar. "The footage recorded by surveillance cameras can prove incredibly valuable, especially in times of crisis, and reliable memory solutions are crucial in keeping that information securely stored. With Lexar High-Endurance microSD cards, consumers can rest assured, knowing the cards have the capacity, long life cycle, and durability required to keep precious data well-protected."

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