According to new research, Americans worry more about losing their digital valuables, such as family photos, home videos and important documents, from a computer crash than having a wallet lost or stolen and being audited by the IRS. In response, Toshiba today introduced the Canvio™ Portable Hard Drive product line, an easy-to-use computer backup solution with up to one terabyte (TB) of storage capacity to protect the enormous amounts of digital content Americans are creating and storing on home computers.

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According to the recent survey conducted by Impulse Research and sponsored by Toshiba, 70 percent of Americans have lost some type of data on their computers. The vast majority (89 percent) of consumers are aware of the importance of regularly backing up their computers to avoid losses; however, most (57 percent) never back up or only do it when they think of it.

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Toshiba America Storage Device Division today announced two additions to its 5,400 RPM line of 2.5-inch HDDs featuring industry-leading storage capacities. In the standard 9.5 millimeter-high, two-platter design, the MK7559GSXP HDD incorporates both the industry's highest areal density and capacity at 750GB.

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Toshiba also introduced a new three-platter 12.5-millimeter-high platform with the MKxx59GSM series, which offers 750GB and 1TB of storage. These capacity points were predominantly supported by larger form factor 3.5-inch HDDs until the introduction of high-end 2.5-inch solutions, providing low-power, space-saving opportunities to system manufacturers looking to differentiate or update their products.

These two new product offerings expand Toshiba's mobile HDD product line into the highest-capacity segment of the 2.5-inch HDD market and represent the company's first mobile HDD platforms developed with the combined engineering resources from the integration of Fujitsu's HDD business, which Toshiba acquired last fall.

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As demand has increased for digital video storage, including high-definition (HD) video, and as the variety of video-systems configurations increases, WD today expanded its line of hard drives for AV/DVR and surveillance applications to include small form factor, 2.5-inch SATA hard drives. WD AV-25 hard drives provide high reliability with a Mean Time Between Failure (MTBF) of 1 million hours and are engineered specifically for demanding, always-on multimedia streaming applications, while running at cool and quiet temperatures.

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In addition to high reliability, WD AV-25 hard drives meet the demanding requirements of the AV/DVR and surveillance markets by offering customers universal compatibility, low power consumption and the ability to simultaneously record multiple audio and/or high-definition video streams. The new WD AV-25 hard drive is ideal for applications such as DVRs (digital video recorders), digital video surveillance and other small form factor environments where power consumption and 24x7 reliability are critical.

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Apricorn today announced the Aegis Padlock Pro, the latest addition to the Apricorn suite of hardware encrypted portable drives. Featuring a speedy eSATA and USB interface, on-the-fly 256-bit AES Hardware Encryption and secure PIN access, the Padlock Pro incorporates the latest in speed and security into a drive that can fit in your hand.

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Available in capacities of up to 640GB and compatible with standard eSATA, traditional USB and the latest eSATA / USB Combo port (Power eSATA), the Aegis Padlock Pro can support eSATA data transfer speeds of up to 90 MB/s (using a traditional hard drive) and over 219 MB/s in its Solid State version.

With eSATA data transfer rates up to seven times faster than traditional USB 2.0 drives, the Aegis Padlock Pro’s superfast performance is comparable to that of your computer’s internal drive, enabling you transfer large files in seconds or quickly backup an entire system.

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Buffalo Technology has announced the MiniStation Cobalt USB 3.0 portable hard drive, the latest generation of SuperSpeed external storage solutions which deliver interface speeds up to 5 Gigabits per second. Designed for mobility and equipped with USB 3.0 technology for extreme transfer rates, MiniStation Cobalt USB 3.0 can quickly store or back up massive amounts of high-resolution graphics, digital audio and video files, photos and other assets, in a compact and lightweight form, perfect for travel.

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“Buffalo continues to deliver on the promise of producing high quality, high performance storage solutions that push the technological envelope,” said Ralph Spagnola, vice president of sales at Buffalo Technology. “With the new MiniStation Cobalt USB 3.0, we are continuing a tradition of innovative, high-speed storage solutions that consumers have come to rely on year after year.”

Delivering interface speeds 10 times faster than USB 2.0, the MiniStation Cobalt HD-PEU3 can store and move tons of photo, video, music and data files at speeds previously unavailable to USB portable storage. Additionally, the Cobalt USB 3.0 is backward-compatible with USB 2.0 and it works with PC and Mac®, so you can access your files from nearly any computer.

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WD today introduced its new one terabyte (TB) and 750 gigabyte (GB) capacity My Passport™ SE for Mac® portable USB drives. Available at WD's online store, the new My Passport SE for Mac portable drives are formatted for Mac and compatible with Apple Time Machine® software.

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Perfect for saving, storing and backing up Mac computers, these ultra-portable 1 TB and 750 GB My Passport SE drives are easy to carry because they are USB-powered and do not need an external power adapter. Equipped with 256-bit hardware encryption with password protection for an extra level of security, this small drive with mega-capacity give users peace-of-mind knowing that their data is protected from unauthorized access or theft.

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Packard Bell, one of the leading technology brands in Europe, refreshes its multimedia storage line-up with the introduction of the new Packard Bell Studio ST.

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If you are looking for an external drive to carry your personal music, videos and photos and play them back on a TV set, the new multimedia storage Packard Bell Studio ST is the perfect partner. With its distinctive angular shape, its black glossy finish, its compact and stylish design, it perfectly fits any home interior: a real and practical asset to the living room.

Extremely easy-to-use, it comes with a new remote control and has a USB port for sharing or playing files stored on other USB mass storage devices - such as USB keys and hard drives. The new Packard Bell Studio ST plays all versions of the most common videos, pictures and audio files and is capable of Dolby® Digital decoding. Its intuitive graphical user interface, developed in most European languages, also allows easy browsing of multimedia content.

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Buffalo Technology, a global leader in the design, development and manufacturing of storage and wireless networking today announces the availability of the MiniStation Lite a lightweight, portable USB hard drive in high-gloss gold.

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The explosion of online media and digital data means that many more people take film and music, digital images and other files with them when they are on the move.  The MiniStation Lite is a low cost, external hard drive ideal for storing, backing-up and transporting digital data, giving people access to their important files from wherever they are.

With a sleek compact form factor, the MiniStation Lite in Gold is available with 500GB of storage capacity. The MiniStation Lite is also available in black, red, white, blue or pink, with capacities of 250GB, 320GB, 500GB and 640GB. 

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wd my passport av.jpgWD today introduced its new My Passport™ AV portable media drives. Designed specifically for video storage and playback, the new My Passport AV portable media drives deliver a plug-and-play experience for digital media enthusiasts. Available now at select retailers and WD's online store, the My Passport AV portable media drive is offered with 320 GB of capacity.

A large and increasing number of game consoles, camcorders, TVs, DVRs, Blu-ray players and media players, including the WD TV® Media Player family, allow consumers to connect a USB drive and play the multimedia content from the drive on an HD TV. The My Passport AV portable media drive is designed to meet the requirements of this demanding video streaming environment. It delivers the formatting and low-power consumption that assures out-of-the-box compatibility with many leading CE (consumer electronics) devices.

WD worked to ensure that the My Passport AV portable media drives operate seamlessly with the Direct Copy feature offered in Sony's new Handycam® video recorders. Direct Copy lets Handycam users offload and archive HD video directly to a My Passport AV portable media drive without a computer, creating room to shoot more HD videos when their Handycam hard drive becomes full.

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Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today its OWC Mercury Elite-AL Pro mini is the first 2.5″ 1TB “Quad Interface” bus powered portable storage solution on the market and available for immediate ordering with 10 models priced from $119.99. Featuring a “Quad Interface” of FireWire 800/400, USB 2.0, and eSATA interface connectivity for data transfer speeds up to 300MB/s, the fanless Mercury Elite-AL Pro mini delivers high performance storage/backup to Mac or PC users in a portable, brushed aluminum, no AC adapter required Plug and Play footprint.

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“We’re very pleased to have our renowned Mercury storage line achieve another industry first,” said Larry O’Connor, CEO, Other World Computing. “With the highest capacity and most interfaces in a portable design, our ‘mini’ delivers massive, professional grade data storage/backup to the modern mobile computing society.”

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