WD® today announced that it has commenced volume shipments of its 9.5 mm high, 2.5-inch notebook hard drives with 640 GB capacity. The WD Scorpio® Blue™ 640 GB hard drives utilize 320 GB-per-platter technology and are designed for mainstream notebook computers. The WD Scorpio Blue 640 GB is the highest capacity 2.5-inch hard drive available today in the industry-standard 9.5 mm, 2-disk form factor.

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The new WD Scorpio Blue 640 GB drive has a 30 percent reduction in overall power consumption from the previous generation WD Scorpio Blue drive to achieve best-in-class power and performance1, making it an ideal solution for notebook computers and other portable devices that require extended battery life and cool, quiet operation.

"WD continues to provide the market with industry-leading capacity points so consumers and business professionals can take advantage of the ever increasing need to store rich media content, such as high resolution photos, HD videos and music," said Jim Morris, WD's vice president and general manager of client systems. "Our industry-leading power efficiency, achieved without compromise to performance, is a further example of the added features and value that our customers have come to expect from WD."

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Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced its new 640-Gigabyte (GB) 2.5-inch Spinpoint M7 internal hard disk drive. The new 640GB hard drive, now the top-density drive of the popular M7 family, has an areal density of 516-Gigabit per square inch for each 320GB platter, which is a 28 percent increase per platter over Samsung’s previous density-leading 500GB hard drive. Samsung’s new Spinpoint M7 model is designed for high-end mobile computing applications requiring greater shock resistance without a compromise in performance.

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“With the addition of the new internal drive to the M7 series, our customers will get the best viable combination of density, performance and reliability that is essential for high-end notebooks and mobile applications,” said C.H. Lee, vice president, Storage sales & marketing, Samsung Electronics. “Samsung maximizes the density level of its platters to enhance the reliability and stability of its internal hard drives.”

Increasing the areal density of 516-Gigabit per square inch raises the total drive capacity without adding additional platters. By maximizing capacity without increasing mechanical parts, the two-platter 640GB drive has lower power consumption levels and higher operational stability compared to drives with a higher number of platters.

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Mitsubishi Kagaku Media Co., Ltd. (MKM) announced today the acquisition of Freecom B.V., a privately held data storage and multimedia solutions provider established in Germany with headquarters in Rijswijk, Netherlands and offices in Austria, Belgium, France, Hong Kong, Italy, Japan, Spain, Sweden, Switzerland, Taiwan and United Kingdom. Effective September 1, 2009, the stock-funded acquisition includes all of Freecom’s physical assets, patents, trademarks, technology, engineering, sales and marketing expertise. The purchase price was not disclosed. With the acquisition, MKM adds Freecom to the MKM/Verbatim group. Verbatim is already a leading brand in the worldwide external storage market.

The Freecom acquisition represents yet another investment made by the MKM/Verbatim group aimed at the growing external hard disk drive (HDD) market. The asset acquisition of SmartDisk, made in June 2007, has proved successful in establishing MKM/Verbatim in both the portable and desktop external HDD markets on a global basis. By leveraging the strength of the Verbatim brand and channel relationships in the worldwide removable storage markets, the MKM/Verbatim external HDD business has grown more than 600 percent during the past two years.

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Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced two new editions to its S Series external hard drive line up; the 3.5-inch 2TB (Terabyte) S3 Station and the 640 Gigabyte (GB) 2.5-inch S2 portable. These two new family members strengthen Samsung’s external drive portfolio of 1.8”, 2.5” and 3.5” drives, thereby widening the choice of reliable portable storage solutions for customers. Samsung’s hard drive line up, including S2 Portable 640GB, S1 Mini and STORY Station will be demonstrated in Hall 20 at IFA.

“As consumer demands continue to escalate for storing personal data, music and video files, Samsung has expanded its extensive family of external hard drives to support the growing personal storage market,” said Cheol-hee Lee, vice president of marketing, Storage Systems Division, Samsung Electronics. “The new drives provide users with a sleek design and high-density choices in both 2.5-inch and 3.5-inch form factors.”

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Toshiba America Information Systems, Inc.'s Storage Device Division (SDD), the industry pioneer in small form factor hard disk drives (HDDs), today introduced a 640GB model to its personal storage line, responding to consumer needs for robust storage space in an intuitive, easy-to-use backup solution for the exponential amounts of digital content they are amassing.

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According to leading research firm IDC, consumer-generated digital content is growing 55 percent annually with 70 percent of all digital content being created by individuals versus businesses. IDC predicts that by 2010, 36.5 terabytes of data will be created per second - that's a stack of books that could extend from the sun to Pluto - and back.

To address this explosion in personal digital content and help consumers protect their precious data for years to come, Toshiba's new portable hard drive offers high capacity, an easy-to-use interface and special features to enhance the backup experience, making it a flexible and dependable storage solution for any user. This digital safety net can store up to 182,000 digital photos, 168,000 digital music files or 520 downloaded digital movies.

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