Posted by Ian on May 13th, 2008 at 12:51 PM CST

With BD-Live players finally making their way to market, companies like Dreamer are looking to take full advantage of their internet capabilities. Using Dreamer's new BIDDLE technology, content providers can update and add new applications and services, even years after a Blu-ray Disc has been released.

Dreamer's BIDDLE technology is a software platform that makes it possible for content creators and distributors to deliver customized, interactive programming and services directly to consumers' living room TVs, via a networked Blu-ray Disc player (BD Live) or a PlayStation(R) 3 gaming console.

With BIDDLE technology, the possibilities for interactive content and services are virtually endless, including video/audio on demand (VOD), product catalogs, e-commerce, casual gaming, social networking, advertising, web portals and much more. All of these can be personalized by geographic region or even by specific players.

if you'd like to read more, Dreamer's entire press release can be found here.