Traxdata Launches Blu-ray Rewritable Media

[Ian]

Traxdata announces availability of its Blu-ray media keeping apace of the next media revolution

Capelle aan den IJssel, February 13, 2007 - Traxdata, a leading brand of flash and optical media storage products, has today announced the availability of its first Blu-ray rewritable (BD-RE) Disc. The single layer disc can store a huge 25GB of any form of digital data including photos, music, computer games, video or documents, enabling users to easily store and categorise all their data.

Due to the vast storage capacity necessary to support HD quality video, Blu-ray media is the perfect medium to support the highest quality HD video available today (up to 1920 x 1080 at 40Mbit/sec). When played-back with a Blu-ray Disc player the media provides image sharpness, digital surround sound, improved contrast and vivid colours for a superior cinema quality viewing experience.

For various other digital data such as music, documents and images the Blu-ray format simply allows users to vastly increase the amount they can store on the one disc. Through utilising the massive storage capacity and its rewrite function, a 25GB Blu-ray Disc can offer the functionality of a large removable hard disk drive. This provides greater sales opportunities through the smaller business and home office channels as an alternative high capacity storage solution.

Guido Liber, sales and marketing director at Traxdata, said: “This is the latest addition to our recordable media range and the first Blu-ray product available from Traxdata. It is important for us to remain at the forefront of media technologies in Europe and with the steady introduction of next generation media players such as the Playstation 3 from Sony, we are beginning to experience the consumer demand for the accompanying media.”

The Traxdata Blu-ray Disc is one of the next generations of DVD media and incorporates a hard coating technology that offers a much stronger resistance to scratches and fingerprints for greater durability and lifespan. It has a 2x write-rate using a shorter-wavelength, 405-nanometer blue laser that allows data to be recorded on pits and marks that are half the size of that necessary for a standard DVD.

The media is available from today.

[Ian]

[dolphinius_rex]

I guess that's probably made by Ritek right? Any idea what the street cost will be on those?

[Ian]

I guess that's probably made by Ritek right? Any idea what the street cost will be on those?

Yeah, Traxdata is essentially the European equivalent of RiDATA. I emailed em about price. I'll probably hear back in a few days.

[evilboy]

A double-edged sword.
It will definitely be not as good as the Japanese media is, but it might be cheaper (which in turn, could force the Japanese media manufacturers' QC to become sloppier to become cheaper too)

[dolphinius_rex]

A double-edged sword.
It will definitely be not as good as the Japanese media is, but it might be cheaper (which in turn, could force the Japanese media manufacturers' QC to become sloppier to become cheaper too)

Don't worry, Maxell isn't making their own BluRay to start with, and Taiyo Yuden hasn't released any BluRay media yet. Historically speaking Verbatim already has a good record for their outsourced product, so the worst we have to worry about is Panasonic and Sony... but both of them have a licensing cost advantage, so they will probably continue a little longer anyways.

[evilboy]

Don't worry, Maxell isn't making their own BluRay to start with, and Taiyo Yuden hasn't released any BluRay media yet. Historically speaking Verbatim already has a good record for their outsourced product...

Well, why should I worry if Taiyo Yuden releases Blu-Ray media?

Verbatim's Made in India is maybe the big exception, but Made in Taiwan (by CMC) is usually very good, so I think there's not much to worry

[dolphinius_rex]

Well, Taiyo Yuden lately is developing a name for crappy supported new media. Their 16x DVDRs were the beginning, their DVD-RDL and lack of DVD+RDL sort of solidified the matter, and I wouldn't be at ALL surprised if they launched a line of HDDVD-Rs and ignored BluRay completely