http://walmartstores.com/FactsNews/NewsRoom/8341.aspx
With these changes, Wal-Mart is making a commitment to help bring Blu-ray and the hi-def TV experience to families everywhere at unbeatable prices. To start, this weekend Wal-Mart is offering a $100 Wal-Mart gift card with the purchase of any Blu-ray player in its stores, June 8 through June 14.
In addition, the retailer will have select Blu-ray movie titles for only $15 starting June 8, including movie favorites such as 3:10 to Yuma, WAR, Shooter, 300, and The Fifth Element.
They're already including the gift card with the Playstation 3: http://www.walmart.com/catalog/product. ... d=10039674