http://www.ipodhub.net/articles/2006042 ... ntent.html
Though movies on Blu-ray discs are expected to start shipping next month and a large screen iPod is still probably months away, Apple wants to make sure that when their next-generation iPod is released it will have a sufficient library of playable content already available for customers to watch.
And Apple could be in a strong position to make their wish a reality. Already in the Blu-ray camp are Sony, who Apple have been working with closely of late with regard to its HD cameras; and Disney, who have been close partners of Steve Jobs’ Pixar.