According to Engadget, Target has the Philips (Funai) BDP5010 Blu-ray player marked down to $69.98.
http://www.engadget.com/2010/03/15/phil ... at-target/
It looks like a halfway decent player. According to the info on Philips' website, it supports BD-Live and can play back DivX. There are actually firmware updates too.
http://www.consumer.philips.com/c/blu-r ... f7/prd/us/