http://www.digitimes.com/news/a20090203PB200.html
In addition to white-box vendors, Lite-On IT, the largest Taiwan-based maker of half-height optical disc drives, plans to offer BD players also for sale at about US$150, EDN indicated.
I can't imagine that Lite-On would enter the set top player market again. They showed off a Blu-ray player a couple of years ago and killed it off along with the rest of their product line.