After reading this news article, http://www.cdrlabs.com/#6, I started seeing the point of view of environmentalists. If there is no need to re-use the DVD's after they destroy themselves then people are simply going to toss them in the trash...much like AOL free trial discs. I wonder who produces/will produce more disposable discs: AOL or Disney?
I don't think Disney is going to sell to many of these. At $6.99, its still cheaper to rent a DVD. At my local video store, I can rent a movie for a week for that much.