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Home Home Entertainment Walmart Launches In-Store Disc-to-Digital Service

Walmart Launches In-Store Disc-to-Digital Service

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It's time to unlock your DVDs America! The freedom to watch your movies any time, any place is here! Walmart is giving physical DVD/Blu-ray collections across the country a second life by turning them into digital movies. The nation's largest home entertainment retailer is the first to announce an exclusive in-store disc-to-digital service which gives movie lovers the freedom to watch their DVD/Blu-ray collections from Internet-connected devices, including televisions, tablets, smartphones, gaming consoles and more. The service is powered by VUDU, the industry-leading video streaming service.

Walmart, in partnership with the major Hollywood studios: Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment and Warner Bros. Home Entertainment, is increasing the value of movie ownership for its customers. Starting April 16th, 2012 in more than 3,500 stores, Walmart customers will be able to bring their DVD and Blu-ray collections to Walmart and receive digital access to their favorite titles from the partnering studios. An equal conversion for standard DVDs and Blu-ray discs will be $2. Standard DVDs can be upgraded to High-Def (HD) for $5.

The appetite for enjoying movies is strong and growing. Walmart wants to help movie lovers download or stream their movies when they want and where they want. Walmart asked thousands of customers their thoughts regarding movie ownership. Customers want to own physical Blu-rays and DVDs and customers also want to have digital access to those same movies for convenience. Customers also cited accessibility, security, affordability, and simplicity as key decision factors for wanting a digital solution. Walmart listened and is delivering America's first disc-to-digital service.

"Walmart is helping America get access to their DVD library," said John Aden, executive vice president for general merchandising, Walmart U.S. "Walmart Entertainment's new disc-to-digital service will allow our customers to reconnect with the movies they already own on a variety of new devices, while preserving the investments they've made in disc purchases over the years. We believe this revolutionary in-store service will unlock new value for already-owned DVDs, and will encourage consumers to continue building physical and digital movie libraries in the future."

Walmart Entertainment's Disc-to-Digital Service Powered by VUDU: How it Works
The process to convert previously-purchased DVD/Blu-ray movies to digital copies is quick and simple:

  • Bring your movie collections from the participating studio partners - Paramount, Sony, Fox, Universal and Warner Bros. - to your local Walmart Photo Center.
  • A Walmart associate will help you create a free VUDU account.
  • Tell the associate how you'd like your movies converted:
  • Convert a standard DVD or Blu-ray movie for $2; or,
  • Upgrade a standard DVD to an HD digital copy for $5.
  • Walmart will authorize the digital copies and place them in your VUDU account. No upload is necessary, and you get to keep your physical discs.
  • Log onto VUDU.com from more than 300 Internet-connected devices to view movies any time, any place.

Walmart Entertainment supports UltraViolet, the movie industry's initiative currently in its beta phase that allows consumers to put their purchased movies into a cloud-based digital library and keep track of them safely and securely. Walmart is able to offer customers the ability to watch and purchase UltraViolet-enabled titles directly from VUDU. These enhancements to Walmart Entertainment's services are the first of their kind from a major retailer and mark an important milestone in the expansion of digital home video ownership.

To learn more about Walmart Entertainment's new services and to view an animated demonstration please visit: www.walmartstores.com/entertainment




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