Lexar, a leading global brand of flash memory products, has enhanced its Professional Workflow line with the introduction of the new Lexar Professional Workflow UR1, a three-slot microSDHC/microSDXC UHS-I USB 3.0 reader. The new reader quickly transfers 4K video and other large media files from three cards at once.

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Designed for professional photographers, videographers, and adventure seekers, the reader is a great option for those who need to offload video from sports camcorders and cameras, which require multiple memory cards for extended shooting. When populating all four bays of the customizable Lexar Professional Workflow hub, users can quickly move files from up to 12 cards at once.

“The video files that sports camcorders and aerial cameras capture are typically extremely large, and it can take a significant amount of time for users to offload content once shooting is complete,” said Adam Kaufman, director of card product marketing, Lexar. “This new three-slot reader cuts down the waiting time, letting users automate the process of transferring files through concurrent downloads and ultimately view, edit, and share their content much faster.”

The Lexar Professional Workflow UR1 reader is compatible with both the Professional Workflow HR2 (Thunderbolt 2/UBS 3.0 reader and storage drive hub) and Professional Workflow HR1 (USB 3.0 reader and storage drive hub). The Lexar Professional Workflow line also consists of a selection of other memory card readers, including SDHC/SDXC UHS-I, CompactFlash (CF), XQD, and CFast 2.0, as well as two storage drives offered in 512GB and 256GB capacities. All products are sold separately, making it easy for users to create a custom setup specific to their unique workflow needs.

The new Lexar Professional Workflow UR1 reader has an MSRP of $39.99 and will be available in October 2014. For more information about Lexar Professional Workflow products, visit www.lexar.com/workflow.