Moser Baer has introduced its special edition of festive storage media comprising of unique bejewelled ‘Ganesha’ and ‘Lakshmi’ flash drives. The consumers, who are interested to gift their dear ones something different from the usual sweets and chocolates, will surely find the collection apt.

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According to Mr. Deepak Shetty, Senior vice President, Domestic Sales and Marketing, Moser Baer, “Of late, we have been seeing a lot of innovation in the pen drives segment in terms of the shape and appearance of the package. But to give it a bejewelled look- is a kind of new avatar which no one in the industry has done so far. We have just tried to bring in a dash of ethnicity to the technology so that the new range gels with the consumer sentiments in the festive season. The range also denotes a style statement and we are hopeful that it will continue to attract the discerning buyers even after the festival season.”

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transcend_wi-fi_sd.pngTranscend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, today proudly announced the release of its exciting new Wi-Fi SD memory card that instantly adds wireless capability to an SDHC-compatible digital camera. With the Wi-Fi SD card and the exclusive Wi-Fi SD App, users can take advantage of the high resolution of their digital camera and the versatility of their smartphone or tablet to easily share beautifully shot photos to the world as soon as they are taken.

The Wi-Fi SD card operates in two modes: Direct Share or Internet Mode. Ideal for use on outdoor photo shoots and vacations, Direct Share Mode is automatically activated as soon as the camera is powered on, allowing peer-to-peer connections between camera and mobile device in any location. Thanks to the convenient Wi-Fi SD App, users can quickly switch to Internet Mode, which allows the Wi-Fi SD card to connect to a nearby Internet hotspot or even use the personal hotspot feature of smartphones and tablets. When connected via Internet Mode, users can browse and download photos from the Wi-Fi SD card and instantly email to friends or upload to their social network profile.

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Mushkin, Inc., an industry-leading designer and manufacturer of high-performance and mission-critical computer products, today announced the worldwide launch of its new 30GB Atlas deluxe mSATA solid-state drive (SSD), scheduled to start shipping this month.

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The new 30GB Atlas deluxe, the latest from the award-winning mSATA SSD product line, is the fastest on the market, featuring read/write speeds up to 555/365 megabytes per second, and 4KB random read/write IOPS up to 92,000/70,000. Atlas deluxe(TM) delivers SSD reliability and performance, in a lower-powered, smaller mSATA SSD form factor that measures about an eighth of the size for easy installation on any device with an mSATA slot. Validated for NVELO Dataplex caching software and Intel(R) Smart Response Technology, the Atlas deluxe mSATA is well-suited as a cache for existing hard drives or as a standalone SSD for thin and light laptops and Ultrabooks.

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lacie_petitekey.jpgToday, LaCie announced the PetiteKey – the next generation of the award-winning LaCie iamaKey. The LaCie PetiteKey kept the sturdy design and convenient key shape with keychain hole. Now it's nearly 30 percent smaller to more easily fit in a pocket or on a key ring. Best of all, with Private-Public software and Wuala Secure Cloud Storage, users can password protect and back up their data.

Don't underestimate the PetiteKey's strength because of its small size. The USB key's metal shell is waterproof up to 100 meters. Users never need to worry about their data being damaged or erased by water damage, which is one of the biggest causes of accidental data loss. The thumb drive protects data even if it's dropped in a mud puddle or put through the washing machine. Plus, the key's cap-free connector is scratch-proof, so it won't get scuffed by other keys in a pocket, purse or backpack.

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imation_ironkey_s250.pngImation Corp., a global scalable storage and data security company, today announced availability of its next-generation IronKey S250 and D250 hardware-encrypted flash drives. Widely known as The World’s Most Secure Flash Drives, the newest IronKey flash drives feature faster performance, a redesigned control panel that supports multiple languages, and new remote management capabilities in its signature rugged, high-security design.

The IronKey S250 and D250 flash drives are available in Basic, Personal and Enterprise editions for enterprise and personal use. The IronKey flash drives deliver powerful protection against data loss and are validated to meet the stringent Security Level 3 requirements of the FIPS 140-2 standard, which fully support corporate and government compliance strategies.

The Personal and Enterprise editions feature built-in identity protection that allows users to securely surf the web, and the IronKey password vault to store and protect user passwords. The Enterprise edition adds centralized remote administration through Imation’s cloud security console, which supports full life cycle management for deploying and managing dozens to thousands of secure flash drives.

“While organizations are realizing the advantages of a mobile workforce, they are also coming to grips with vulnerabilities caused by lost or stolen data,” said Lawrence Reusing, Imation’s general manager for Mobile Security. “Imation has developed its new IronKey S250 and D250 offerings to provide choices for organizations around the world whose employees need to transport and access data remotely, while enhancing security, performance and reliability.”

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Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, announced today that its 840 family of SSDs is available for purchase. The new family of drives includes the 840 Pro SSD, a high-performance drive for professionals and tech enthusiasts that want the best possible computing performance, and the 840 SSD, for mainstream users that want an affordable upgrade solution for their PC.

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For a limited time, the 840 Pro SSDs will also include a code for a downloadable full version of the highly anticipated video game "Assassin's Creed® III," with purchase of the 128 GB, 256 GB or 512 GB models.

Samsung's SSD 840 Pro series drives feature a SATA 6.0 gigabit-per-second (Gb/s) interface, 400 megabits-per-second (Mbps) Toggle DDR2 flash memory, AES 256-bit encryption and new triple-core MDX controllers, which combine to deliver superior performance, high reliability and durability. The new 840 Pro drives are the perfect solution for serious gamers and IT professionals seeking the best possible computing performance, along with ultra-low power consumption.

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tdk_gbdriver_rs4.pngTDK Corporation has developed the GBDriver RS4 series of NAND type flash memory controllers with support for 3 Gbps serial ATA. Sales will begin in January 2013.

With an effective access speed of 180 MB/sec, the GBDriver RS4 is an advanced high-speed SATA controller chip. It is fully compatible not only with the latest 1xnm generation and 2xnm generation 16 kB/page SLC (single level cell) and MLC (multi level cell) NAND type flash memory, but also with 8 kB/page and 4 kB/page structures. This allows the customer to select the optimal flash memory for the respective application, providing the flexibility to configure high-speed SATA storage with a capacity ranging from 512 MB to 1 TB.

Along with high-speed control, a read retry function has been added which is essential for ensuring data reliability when using the latest MLC type NAND flash memory. Together with the auto-recovery, data randomizer, and auto-refresh functions of the existing GBDriver series, this design accommodates also future developments in the flash memory format. Data reliability is significantly enhanced by the highly acclaimed GBDriver power interruption tolerance algorithm. For customers requiring an even higher level of data reliability, the Enhanced ECC function makes it possible to expand ECC to 71 bits per 512 byte block.

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Regarding the importance of data storage for embedded application, Apacer has launched two compact and portable industrial-grade USB Drives — AH321 & AH322 that boost “stability” and “durability.” The two models meet the industrial customers’ demanding requirements for system operation. With the superb reliability of SLC chips and the advantage of Fixed B.O.M., Apacer highlights that the firmware and major components of all the products can be fixed upon customers’ recognition and verification. This reduces the risk of out-of-stock and compatibility issues, ensuring high durability and reliability for customers.

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With up to 32 GB capacity, the two Apacer USB Drives adopt USB 2.0 high-speed transmission and support operating systems such as Windows ME/XP/ 2000/Vista, Mac OS 8.6,Linux 2.4.0, etc. Featuring compactness, they support hot swapping and plug-in-and-play functions. Particularly, the Pen Cap design of AH321 allows the cap to be tucked in the back of the casing to prevent accidental loss. The greatest difference between these two industrial-grade USB drives and other consumer flash drives on the market lies in its firmware version and major components that can be fixed. Apacer’s clients can benefit from the stable, long-term supply, with compatibility issues caused by frequent product component changes significantly reduced. Time and money spent on product verification can also be saved.

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As big data, high-performance computing (HPC) and cloud-computing applications push the demand for real-time access of data into the zettabytes, Intel Corporation announced today its next-generation data center solid-state drive (SSD), the Intel Solid-State Drive DC S3700 Series, designed to remove storage bottlenecks and maximize multi-core CPU performance. The Intel SSD DC S3700 Series delivers fast, consistent performance and low latencies along with strong data protection and high endurance to help IT personnel support today's most demanding data center applications.

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"Today's data explosion creates unique storage challenges for data center professionals," said Rob Crooke, Intel vice president and general manager for the Intel Non-Volatile Memory (NVM) Solutions Group. "High latencies and slow storage I/O can cripple data centers' ability to deliver exciting big data or cloud-computing applications with fast, low latency data access. Intel's next-generation Intel SSD DC S3700 Series breaks through SSD limitations for the data center on all fronts – fast, consistent performance, strong data protection and high endurance -- so IT professionals can deliver on their most demanding technology initiatives."

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Mushkin, Inc., an industry-leading designer and manufacturer of high-performance computer products, today introduced its latest line of high-performance USB 3.0 flash drives, the new Ventura Plus, available in 8GB, 16GB and 32GB storage capacities.

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Ventura Plus delivers significant performance increases of up to ten times the speed of typical USB 3.0 flash drives, allowing users to share a 4GB HD movie in 15 seconds - compared to as long as 5 minutes with non-optimized USB 3.0 drives.

"Almost instant file-sharing capabilities along with the shock-resistant nature of flash drives allow me and my team to exchange and edit entire sequences of shots during filming quickly and efficiently," said Kelly Lee Myers, Digital Animation Supervisor, - Stasys - The Series "The Ventura Plus are so fast, it would have been really nice to have had them while working on the movie Iron Sky. When I need fast, safe and reliable storage, I trust Mushkin."

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